Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today! We are looking for a Resurrection Manager who will lead strategies and programs that reactivate and retain lapsed or inconsistent GCash users. The role focuses on driving customer engagement, increasing app usage, and improving key lifecycle metrics through data-driven campaigns and cross-functional collaboration. You will be responsible for the following: Develop and execute overall strategies to reactivate and retain lapsed or inactive GCash users Design data-driven programs to increase app visits, engagement, and transaction activity Ensure achievement of resurrection and retention business KPIs through high-impact initiatives Work closely with Digital Experience, Product, and Marketing Communications teams to build effective in-app journeys and campaigns Lead end-to-end execution of segment-based marketing campaigns and go-to-market initiatives Apply resurrection policies and principles across all relevant GCash programs Analyze customer behavior and campaign performance using quantitative and qualitative data Identify key drivers of user inactivity and develop programs to improve reactivation rates Continuously optimize campaigns based on results, insights, and feedback Collaborate with cross-functional teams and external partners to deliver programs effectively Manage marketing investments (A&P) to ensure maximum impact and ROI. We are looking for: Bachelor’s degree in Business, Marketing, Management, or related field At least 2 years of experience in customer lifecycle management, CRM, retention marketing, funnel management, or similar roles Experience in fast-paced digital, app-based, fintech, or telecom environments is an advantage Strong analytical skills with ability to use data to drive decisions and insights Experience in campaign management, GTM execution, or product marketing is a plus Knowledge of SQL or similar data tools is an advantage Strong stakeholder management and cross-functional collaboration skills Ability to manage multiple campaigns and adapt quickly in a fast-changing environment Strong communication, problem-solving, and execution skills Customer-centric mindset with focus on improving engagement and retention metrics What We Offer Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package is the #1 Finance App in the Philippines. Through the GCash App, 81M registered users can easily purchase prepaid airtime; purchase from over 6M partner merchants and social sellers; send and receive money anywhere in the Philippines, even to other bank accounts; pay bills at over 1,800 partner billers nationwide; and get access to savings, credit, loans, insurance and investments, and so much more, all at the convenience of their smartphones. GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.) since 2015. Mynt, Inc. is the parent company of GCash, the Philippines’ #1 finance superapp, advancing financial inclusion through ‘Finance for All’. G-Xchange, Inc. (GXI) is the payments company for GCash. GXI is a BSP-licensed e-money issuer responsible for the digital payments and electronic money activities in the GCash app. Fuse Financing, Inc. is the financing company for GCash. Fuse provides eligible users with access to fair and digitally-enabled credit products and solutions. Ryse, Inc. broadens access to investments that are easy to use and understand, supporting wealth-building for Filipinos at different stages of their financial journey. BlockG Virtual Assets, Inc. supports responsible participation in digital assets, helping build trust and long-term confidence in the continuously evolving digital landscape.

User Lifecycle Manager.

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