WHO WE ARE
Noora Health Bangladesh is part of Noora Health’s broader mission to improve health outcomes and strengthen health systems by equipping family caregivers with essential skills to care for their loved ones.
Founded in 2014, Noora Health turns hospital hallways and waiting rooms into classrooms by tapping into the most compassionate resources available for the patient’s care: their own family.
With support from governments and partners in India, Bangladesh, Indonesia, and Nepal, Noora Health has trained more than 58 million caregivers and patients across 16,300+ facilities using their flagship caregiver education and training curriculum, the Care Companion Program (CCP).
In a cohort of patients, the CCP reduced post-surgical cardiac complications by 71%, maternal complications by 12%, newborn complications by 16%, and newborn mortality by 18%.
Noora Health is an Audacious Project Grantee and received the Skoll Foundation Award for Social Innovation. To learn more, watch our TED Talk, Skoll feature, or read about our partnership with the World Health Organization.
ABOUT THE ROLE
Mobile Care Companion (MCC) is Noora Health’s remote, mobile-based extension of the Care Companion Program, supporting families through periodic IVR and WhatsApp messages and medical executive support for inbound queries. By sustaining engagement over time, MCC reinforces key health skills, builds caregiver confidence, and supports better health outcomes.
In Bangladesh, MCC content builds on the health messages and skills introduced through in-person Care Companion Program sessions and is adapted to local health guidelines, care-seeking behaviors, language, and literacy levels. This ensures families receive a consistent and trustworthy experience from the hospital to the home. With MCC currently experiencing high drop-off rates, the Behavioral Digital Communication Associate will play a key role in creating medically accurate, engaging, and easy-to-follow content that keeps families connected and supports them to confidently apply what they learn.
WHAT YOU WILL DO
- Apply behavioral science and conversational design to translate medical guidance into clear, engaging communication that supports learning and behavior change, particularly for low-literacy and low-resource users in Bangladesh.
- Translate product strategy, research, medical guidance, and behavioral insights into actionable digital content for MCC.
- Design and write MCC content flows and journeys for IVR and WhatsApp — across text, audio, and assisted interactions — including escalation paths to medical executives.
- Develop and adapt condition-specific content across our core program areas, including:
Non-Communicable Diseases (NCD) care and self-management, General Medicine and Surgery (GeMS), Antenatal Care (ANC), Postnatal Care (PNC)
- Ensure every MCC message aligns tightly with the content, sequencing, and behavior-change goals of the in-person Care Companion Program sessions families have already attended, so the mobile experience feels like a continuation, not a separate program.
- Ground all content in Bangladesh's national health guidelines and protocols (e.g., Ministry of Health and Family Welfare / DGHS guidance on NCD, maternal and newborn health) and keep content current as guidelines evolve.
- Apply behavioral science principles (motivation, friction reduction, habit formation, reinforcement, social norms) to improve engagement and completion, tailored to local context.
- Design for low-literacy and low-resource audiences — using plain-language Bangla, short and simple sentence structures, audio-first and voice-led formats, and visual or numeric cues wherever text may be a barrier.
- Collaborate with Product, UX, Visual Design, and program teams in Bangladesh and globally to ensure content is integrated seamlessly into the product experience.
- Maintain tone, style, consistency, and safety across MCC modules and touchpoints.
- Contribute to content guidelines, templates, and reusable content components for scalable deployment across Bangladesh and other geographies.
WHO WE ARE LOOKING FOR
- 3+ years of experience in content design, behavioral communications, health communications, or instructional design for digital platforms.
- Strong writing, storytelling, and content structuring skills in Bangla and English; obsessed with creating impactful content that sticks.
- Experience applying behavioral insights to improve engagement, comprehension, and action.
- Ability to translate product strategy and research insights into actionable content.
- Familiarity with UX principles, especially for voice (IVR) and chat-based (WhatsApp) experiences.
- Working knowledge of, or willingness to quickly learn, Bangladesh government health guidelines relevant to NCD, maternal, and newborn care.
- A strong understanding of designing for low-literacy and low-resource audiences.
- Strong collaboration, attention to detail, and an inclusive, user-centered approach.
- Fluency in Bangla is required; familiarity with regional dialects or additional local languages is a plus.
WHAT WE VALUE
We value diversity, equity, and inclusion, and we understand the value of developing a team with different perspectives, educational backgrounds, and life experiences. We prioritize diversity within our team, and we welcome candidates from all gender identities, castes, religious practices, sexual orientations, and abilities — among many others.
We encourage people from all backgrounds to apply.