We are looking for a highly strategic, collaborative, and results-oriented Global Sportstyle Activation & Go-to-Market Marketing Manager with proven experience in lifestyle marketing and 360° campaign activation and deployment. In this global role, you will lead the orchestration of campaign activations across markets and channels, ensuring consistency, relevance, and impact at every consumer touchpoint.
As a key cross-functional partner, you will translate both the the Sportstyle strategy, seasonal narrative and marketing concepts defined by Product & Experience, and the brand direction and campaign concepts into best-in-class activation strategies and toolboxes, driving alignment across global and regional stakeholders. You will be responsible for ensuring the quality, effectiveness, and readiness of campaign assets, while providing clear guidelines, governance, and performance tracking to support flawless execution.
Working closely with Product & Experience, Global Marketing, and Regional teams, you will champion marketing excellence, coordinate campaign activation lauch planning with the master calendar, and deliver seamless, consumer-centric campaigns that maximize brand impact and business results worldwide.
Your Main Missions :
Drive the Global Sportstyle Go to Market and Activation Marketing Strategy
- Define and continuously evolve the global Sportstyle go-to-marketing and activation framework, ensuring alignment with the the brand direction, the Product & Experience Brief.
- Deploy the seasonal marketing activation plan in close collaboration with Product & Experience and Brand teams, ensuring alignment and effective deployment across regions through the 360 process
- Build and manage the annual channel content and activation calendar, translating the master calendar and approved marketing concepts into coordinated executions across channels and markets
Lead Integrated Campaign Activation Planning
- Act as the global marketing lead for campaign activations, translating brand and campaign brief into impactful, consumer-centric marketing plans.
- Lead cross-functional teams across Retail, PR, Social, CRM, E-commerce, Digital, and other key functions to develop integrated activation strategies.
- Define channel and touchpoint priorities, ensuring each activation supports overall campaign objectives and delivers a seamless consumer experience.
- Oversee activation budgets, launch roadmaps, KPI definition, and performance tracking.
- Align stakeholders around shared priorities, timelines, deliverables, and success criteria to ensure flawless execution.
Oversee Campaign Toolbox Development and Readiness
- Tranlate the Campaign brief by partnering with Content Production and Creative teams to deliver best-in-class campaign toolboxes that enable effective activation across all regions and channels.
- Ensure asset requirements are clearly defined, prioritized, and aligned with campaign objectives and channel needs.
- Guarantee the relevance, quality, consistency, and timely delivery of campaign assets and activation materials.
- Establish clear guidelines and recommendations to maximize activation effectiveness while maintaining global brand consistency.
Partner with Regional and Local Marketing Teams
- Act as a strategic partner to Regional and Local Marketing teams, supporting the successful implementation of seasonal plans and campaign activations.
- Provide guidance on activation strategies, local execution choices, and budget planning.
- Foster collaboration and sharing of best practices across markets to continuously improve activation excellence and business impact.
- In collaboration with the Analytics team, monitor campaign performance and leverage insights to identify opportunities for optimization and future growth.
Lead and Develop the Team
- Lead, coach, and develop a high-performing team, fostering a culture of collaboration, accountability, and continuous improvement.
- Ensure effective communication and alignment within the team and across key cross-functional stakeholders.
What We’re Looking For:
- 5 years degree course, with marketing specialty
- 8-10 years of professional experience in 360 Marketing.
- Strong background / expertise in lifestyle (industry, culture, community)
- Management experience
- Excellent communication skills, ensuring clear and timely alignment across cross-functional teams.
- Proven ability to operate effectively in a multicultural and matrix organization.
- Strong transversal leadership skills, with the ability to influence, convince, and drive alignment in complex environments.
- Strategic thinker with the ability to translate vision into actionable and practical solutions.
- Strong analytical and summarization capabilities.
- Comfortable driving change and implementing new concepts; willing to test, learn, and iterate.
- Ability to manage competing priorities and ensure timely delivery to broader teams.
- Proficiency in Microsoft Office.
- Fluent English required; additional languages are a plus.
- Direct management of 3 people
- High level of interaction with Category, Brand Marketing, Regional Marketing
- Central role in Brand impact, visibility and equity, regional alignment, and guidelines readiness at global level.
- International and cross-functional environment.
- Position based in Paris, France.