Job Description: What are we looking for? MBA with 8 years experience, 2-3 years of digital marketing experience is necessary 2-3 years of sales role is highly beneficial Looking for digital savvy profiles Open to FMCG/NON FMCG/Start Ups What will be your key responsibilities? Analysis: Consumer & Business Consumer Insights: Understand the Insights and feed into the brand growth plans Retail Audit – Monitor market share and distribution by market/brand /channel Business Intelligence – Monitor market/brands and understand competitive strategies Analyze sales data regularly at channel/geography level to gather consumer/shopper insights in partnership with Customer Marketing Able to evaluate & get learnings from communication and media performance Portfolio management Owns the portfolio growth by delivering on innovation, business performance, communication, activation and new PPA launches. Work with local & regional R&D and Activity management to ensure sufficiency of long-term innovation funnel Identify key issues and opportunities using consumer insights and data analytics Demonstrates strong technical marketing skills and knowledge of Portfolios and Brands Leads communication strategies to build long-term brand equity and growth Brand Equity Lead end to end digital campaigns and pivot the localization agenda by extended relevant global initiatives to build mental availability Drive the Brand Building strategy around pet parent data & consumer insights Develop efficient models across media to maximize ROI of media activities on digital Digital commerce Partner with Dcom internal team and external customers to drive brand agenda Ensure marketing activities are implemented seamlessly across channels, keeping the shopper at the centre Stakeholder Management Aligns key internal (local and global) and external stakeholders to portfolio growth plan Drives alignment among key internal and external stakeholders (Marketing, R&D, Commercial, S&F, Supply, & sales organization) Manages external agencies to drive Business and Brand deliverables (promotion, packaging, design, communication) Effectively manage project teams to deliver key projects on time and in full Motivates & manages cross-functional teams to achieve high connection and engagement Takes personal responsibility for own and team performance What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus. Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.

Senior Brand Manager; Mars Petcare; Hyderabad.

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