Last date to apply: We are continuously accepting applications We are seeking a visionary marketing leader to head our North America team, champion brand building, and drive the regional brand strategy for our master brands, Orbit and Gardena. This role is pivotal in shaping brand identity, activating impactful campaigns, and ensuring all marketing activities are insight-driven and data-supported. You will become a change agent, supported by executive leadership, and play a key role in elevating our brands across all channels and touchpoints. Key Responsibilities Brand Strategy & Leadership Become a change agent with support from executive leadership, championing the building and strengthening of all company brands. Own and develop the brand architecture, positioning, and identity for all brands, ensuring adherence to brand guidelines and governance. Represent brand marketing in leadership meetings and on leadership councils, providing recommendations and strategic direction that elevate our brands. Grow and build the two retail master brands in North America: Orbit and Gardena. Participate in the central Brand Marketing leadership team and travel to Germany for annual planning and product launch meetings for Gardena. Market Research & Insights Build and develop a market research and insight function to ensure strategic decisions, product innovation, and marketing activities are insight-driven and supported by data. Leverage market research, consumer insights, and performance analytics to inform strategies, optimize campaigns, and measure ROI. Brand Activation & Content Design and execute brand campaigns that drive awareness and engagement, using a holistic 4P approach (Product, Price, Place, Promotion). Own and develop all content across channels—including online, in-store, and brand campaigns—ensuring it meets brand standards and aligns with brand identity. Develop and execute branded media campaigns, own social media strategy, strengthen influencer relationships, oversee PR, and manage the Orbit and Gardena websites. Collaboration & Cross-Functional Support Work with Product Development to provide strategic brand support, insights, and input into innovation pipelines and product portfolio management. Collaborate with Sales to provide strategic brand input into line reviews, channel strategies, and product pricing, ensuring alignment with brand positioning and guidelines. Brand Assets & Design Own and develop the master packaging graphic template for the Orbit brand. Provide strategic support for the product industrial design language for the Orbit brand. Team Leadership & Budget Management Build, lead, and inspire a high-performing marketing team, fostering collaboration and excellence. Manage marketing budgets effectively, ensuring resource allocation drives measurable brand growth. Qualifications Extensive experience 10+ in strategic brand management, with proven application of the 4P framework. Strong expertise in using data and insights to guide marketing decisions and improve performance. Demonstrated success in developing and executing brand strategies, including architecture and positioning. Proven leadership skills with experience building and managing teams. Analytical mindset combined with creativity and a hands-on approach. Excellent communication and stakeholder management skills. Why Join Us? Opportunity to shape the brand strategy for North America and make a significant impact. Dynamic environment with high autonomy and visibility. Competitive compensation and career development opportunities. Applicants must be authorized to work in the U.S. Location: Salt Lake City, USA Reports to: Senior Director Brand & Marketing (Germany) Discover roles that inspire growth, challenge boundaries, and allow you to be part of something bigger. Here, you’ll find a team that values bold ideas, sustainable solutions, and collaborative growth. Whether you’re just starting your career or looking for the next big step, we offer a place where passion and purpose come together. Explore our openings and take the first step in your Husqvarna journey. Shaping great experiences is what we do. With our passion for innovation, we create new solutions to enhance urban and green spaces used and loved by many. Transforming the way the world care for outdoor environments. For more than three centuries we have kept innovating and re-inventing our business. Today, our innovation drives us forward toward a sustainable future, turning opportunities into value for our customers. Our goal is market leadership, grounded in a vision to shape our industry and make a meaningful impact. Read more about our vision and mission here We are an equal opportunity employer and celebrate diversity. We are committed to create an inclusive environment for all employees and candidates. Together as a team, we can bring the best ideas to life. Diversity and inclusion is about each and every one of us. We are curious, bold, and built by our differences. At Husqvarna Group, we choose to build on various perspectives to create a company that is stronger – and where we have fun together. Learn more about our diversity and inclusion journey here We believe that business is ultimately about people, as a team, we win and grow together. Our culture is the fuel that drives us to achieve our goals, built on three culture themes: Bold: We push boundaries, take risks, and act decisively, stepping outside our comfort zones to explore new opportunities. Dedicated: We’re driven by our passion to shape great experiences - and we’ve got the dedication to follow through. Care: We put people first – our customers, our team and future generations. Care is what connects us, spurs our growth and our ability to win together Together, these values empower us to lead, adapt, and grow as a team. Learn more about our culture here

Head of Marketing North America (Brand Leadership, Insights & Activation).

more at Husqvarnagroup.

Banco de Talentos: Embarque em uma Jornada de Inovação com o Grupo Husqvarna!

Banco de Talentos: Inicie sua Jornada de Inovação com o Grupo Husqvarna - Early Careers

Banco de Talentos: Mulheres no Agro

similar roles.

Major Projects - Senior Manager, Projects - Davis Besse

Direct Sales Associate

Finance Manager, Sales Compensation (Strategic Center of Excellence)

Finance Associate Director, Sales Compensation MI (Intelligence & Execution)