I. Douyin E-commerce Business Operations 1. Manage the overall operations of Pernod Ricard’s Douyin official flagship store and brand accounts, including annual, quarterly, and monthly business targets, product strategy, and operational planning. 2. Oversee brand self-operated livestreaming operations, including livestream frequency, product assortment, and promotional mechanisms, to continuously improve livestream GMV and conversion efficiency. 3. Manage the KOL sales matrix by expanding and maintaining partnerships with top-tier and mid-tier Douyin creators and MCN agencies, driving creator-led distribution and brand exposure. 4. Monitor and analyze core store metrics such as traffic, conversion, and repurchase, and continuously optimize operational strategies based on data-driven insights. II. Cross-functional Collaboration and Resource Integration 1. Serve as the core point of contact for the Douyin business, collaborating with Marketing, Trade Marketing, CRM, Strategy, and other functions to drive the day-to-day operations of cross-functional working groups. 2. Lead budget planning and execution for the Douyin channel, coordinating the efficient allocation of media budgets, social budgets, and e-commerce sales budgets. 3. Liaise with external service providers, including WS, TP, MCN agencies, and media agencies, to ensure execution quality and delivery outcomes. III. Strategy and Innovation 1. Track changes in Douyin platform policies, algorithms, and industry trends, adjust operational strategies in a timely manner, and capture opportunities for traffic and category growth. 2. Explore new opportunities for spirits on Douyin, such as late-night livestreaming, at-home light-drinking occasions, and AI-powered content marketing, to drive category innovation and brand rejuvenation. Job Posting End Date: Target Hire Date: 2026-10-12 Target End Date: Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

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