JOB DESCRIPTION: Job Summary The Digital Strategy & Engagement Manager will lead the digital marketing and engagement for Abbott Nutrition in Pakistan and Iraq. The role is responsible for developing and executing digital strategies that drive brand growth, strengthen consumer and healthcare professional (HCP) engagement, and deliver measurable business results. Digital & Media Strategy & Engagement Develop and execute the digital strategy for Abbott Nutrition brands in Pakistan and Iraq. Ensure digital initiatives support brand growth, customer engagement, and business objectives. Lead digital campaigns across social media, search, video, and other digital platforms (Facebook, Instagram, YouTube, TikTok, LinkedIn). Manage agency partners to ensure effective campaign execution and performance (reach and engagement KPIs). Partner with Marketing, Medical, Sales, Legal and CRM teams to deliver impactful customer experiences. Use audience insights and data to improve targeting and personalization. Support digital commerce and conversion initiatives across online channels/e-commerce. Content for Social Media & CRM Lead social media content amplification to maximize audience engagement. Support customer acquisition, retention, and re-engagement initiatives through CRM programs. Continuously improve content performance through analytics and customer insights. Analytics & Performance Monitor and analyze digital campaign performance across key metrics. Generate actionable insights and recommendations to improve business results. Provide regular performance updates to marketing leadership. Key Competencies Understanding of current social media landscape. Ability to digital social media Strategy & Planning. Data Analytics and number crunching skills. Familiarity with emerging technologies such as AI, marketing automation, and digital commerce. Demonstrated ability to translate business objectives into successful digital engagement strategies. Education & Experience BS in Marketing or Business Administration, Digital Marketing, Communications, Media Sciences or a related field from a reputed business school. Preference will be given to Master’s degree holders. 5-7 years of experience in digital marketing, digital strategy, brand marketing, or customer engagement roles. The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: ANI International Nutrition LOCATION: Pakistan > Karachi : Opp: Radio Pakistan Transmission, Hyderabad Road, Landhi ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 10 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter

Digital Strategy & Engagement Manager Pakistan & Iraq.

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