At Appcast, we help employers improve how they attract and hire talent through data-driven recruitment advertising solutions. The Sales Development Representative (SDR) drives early-stage pipeline growth by engaging prospects in consultative conversations, identifying hiring needs, and generating qualified opportunities through strategic outreach. Working closely with Account Executives, the SDR builds a strong pipeline and ensures smooth handoff for successful sales outcomes.
Job Responsibilities:
- Engage and qualify prospective customers through strategic outbound prospecting (calls, email, social), building trust and delivering value-based conversations.
- Conduct discovery to understand customer needs, challenges, and goals, and position Appcast’s solutions effectively.
- Generate and manage a pipeline of qualified leads, ensuring accurate tracking and strong alignment with ideal customer profiles.
- Partner closely with Account Executives and Marketing to drive effective outreach, ensure high-quality meetings, and support smooth opportunity handoff.
- Meet or exceed prospecting and pipeline development targets through consistent, high-quality outreach
- Embrace and effectively utilize emerging technologies, including AI-powered tools, to enhance prospecting, research, outreach, and operational efficiency
- Deep discovery and consultative selling mindset
- Strong business acumen and curiosity
- Ability to qualify and prioritize high-quality opportunities
- Excellent verbal and written communication skills
- Strong relationship-building skills
- Strategic, research-driven prospecting approach
- Strong collaboration with sales partners
- CRM discipline and comfort with sales tools
- Demonstrated resilience in winning new accounts in complex environments
- Continuous improvement mindset
- Competitive drive
Education and Experience
- Bachelor’s degree in Business, Marketing, Communications, or a related field or equivalent practical experience
- 1+ years of experience in a sales development, business development, customer-facing, or consultative role is preferred
- Experience conducting discovery, needs assessment, or problem-solving conversations
- Proven track record of high achievement in sales development preferred
Travel Requirements
Occasional travel may be required.
Supervisory Responsibilities
This position has no supervisory responsibilities.
The base salary range for this role is $45,000 - $65,000 per year. This position is also eligible for commission under Appcast's sales incentive plan. The expected total target compensation (base salary plus target commission earnings) ranges from $69,600 - $104,000 CAD annually. Individual earnings may vary based on performance and attainment of sales objectives
- We’re the best at what we do. We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers.
- We have an amazing culture driven by great people. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website.
- We take care of our employees. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities.
All your information will be kept confidential according to EEO guidelines.
Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.