What you will do
- Develop and execute marketing strategies and annual brand plans to drive sales growth, market share, and brand equity for the assigned product portfolio across Hong Kong and Macau.
- Lead product lifecycle management, including product positioning, pricing, promotional activities, portfolio optimization, and successful new product launches.
- Identify and evaluate market opportunities, customer insights, and competitive dynamics to support business growth, portfolio expansion, and future pipeline planning.
- Plan and implement multi-channel marketing initiatives, including HCP engagement programs, medical conferences, promotional campaigns, trade marketing activities, and Macau market support.
- Collaborate closely with Sales, Medical, Regulatory, Supply Chain, distributors, and regional stakeholders to ensure effective execution of marketing strategies and business objectives.
- Drive financial performance by managing sales forecasts, inventory planning, A&P budgets, and product profitability while ensuring responsible resource allocation.
- Develop sales support materials, promotional tools, and product training programs to enhance field force effectiveness and customer engagement.
- Explore and support cross-border business opportunities, including partnerships and initiatives between Hong Kong and Mainland China, while contributing to overall organizational success through cross-functional teamwork.
What you will bring to the role
- Bachelor's degree or above, preferably in Life Sciences, Pharmacy, Marketing, Business, or other related disciplines.
- Minimum 5 years of healthcare/pharmaceutical marketing experience; candidates with 9+ years of combined healthcare sales and marketing experience will be highly preferred.
- Experience in ophthalmology and/or eye-care products is an advantage; a strong scientific or academic background is highly desirable.
- Proven experience in product launches, brand management, and product lifecycle management within the pharmaceutical or healthcare industry is a plus.
- Strong leadership, project management, and stakeholder management skills with a demonstrated ability to drive results in a fast-paced environment.
- Excellent analytical, strategic thinking, communication, and presentation skills, with the ability to translate market insights into actionable business plans.
- Fluent in written and spoken English and Chinese (Cantonese and Mandarin proficiency preferred); proficient in Microsoft Office applications, particularly PowerPoint, Excel, Word, and Outlook.
- Self-motivated, resilient, and able to work effectively under pressure, with flexibility to undertake occasional travel; appointment level will be determined based on experience (Product Manager or Senior Product Manager).
Grow your career at Santen
A career at Santen is an opportunity to make a difference. We aspire to contribute to the realization of “Happiness with Vision” by providing eye health products and services to patients, consumers, and medical professionals around the world. Guided by our CORE PRINCIPLE, “Tenki ni sanyo suru”, Santen is engaged in the global research & development, manufacturing, and sales and marketing of pharmaceutical products in opthlamology. We have team members around the world using their diverse talents to unlock new modalities and drive innovations for patient outcomes, education and treatment. At Santen, we believe in empowering all our team members with flexible ways of working and a highly inclusive work environment.
The Santen Group is an Equal Opportunity Employer. We are committed to building diverse teams and ensuring a safe and inclusive physical and virtual workplace for every one of our team members. All employment decisions are based on business needs, role requirements and individual qualifications regardless of race, color, ethnicity, national origin/ancestry, religion, sexual orientation, gender, gender identity/ expression, age, disability, medical condition, marital status, veteran status, or any other characteristic protected by law.
If you require any kind of accommodation during our recruitment process, please let the recruiter from our team know.