Are you passionate about building lifecycle marketing strategies that create value across the entire customer journey? Do you enjoy leading high-performing teams, driving cross-functional alignment, and turning marketing strategy into scalable, measurable impact? About our Team Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes. About the Role If you are a lifecycle marketing leader who excels at connecting strategy to always-on execution and thrives in a complex, cross-functional environment, this role is for you. As part of Elsevier's Research Marketing organization serving the Academic & Government markets, the Director for Lifecycle Marketing leads the strategy, operating model, and performance of A&G lifecycle programs, including web presence and always-on new sales and renewal programs. You will ensure alignment across Audience, Product, Customer Success, and Digital Ops to drive adoption, expansion, and renewal. As the team leader, you will manage a team of talented marketers in multiple regions while owning the campaign and marketing channel approach for the full lifecycle journey from demand capture through to customer value realization. Responsibilities Lead lifecycle strategy, portfolio roadmap, and prioritization across programs and web experience Own lifecycle and web KPIs, testing agenda, and the insight loop driving continuous optimization Ensure cross-functional operating model and alignment across Audience, Product, Customer Success, and Digital Ops Drive pipeline progression, adoption, expansion, and renewal-support outcomes Build team capability through mentorship, coaching, and leadership development Inform marketing tech stack roadmap through partnering with Digital Ops and tech teams Report into VP of Demand & Lifecycle Marketing Deliver scalable, always-on programs across the buyer and user journey Requirements Strong experience leading lifecycle or demand marketing teams in complex, matrixed environments Proven ability to translate strategy into scalable programs and consistent execution across teams and regions Strong commercial, martech, and measurement fluency Excellent stakeholder leadership and people management, with a focus on coaching and capability development Work in a Way That Works for You We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals. Working Pattern Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive. About the Business A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world. If performed in New York City, the base pay range is $114,300 - $190,500.U.S. National Base Pay Range: $95,300 - $158,800. Geographic differentials may apply in some locations to better reflect local market rates. If performed in NLD Amsterdam (Radarweg), the base pay range is €100,400 - €167,300. This job may be subject to a collective labor agreement in the Netherlands. Please consult with the hiring team for further details. We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120. Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here. Please read our Candidate Privacy Policy. We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. USA Job Seekers: EEO Know Your Rights. Elsevier is a global leader in advanced information and decision support for science and healthcare. We believe that by working together with the communities we serve, we can shape human progress to go further, happen faster, and benefit all. We support continuous discovery and uphold the highest standards of content integrity, reliability, and reproducibility so the communities we serve can advance their field of science, healthcare or innovation with confidence. By combining high-quality content with powerful analytics, we transform complexity into clarity and deliver mission-critical insights that help professionals make better decisions when it matters most. We deliver insights that help research institutions, governments, and funders achieve their goals. We help researchers discover and share knowledge, collaborate, and accelerate innovation. We help librarians provide verified, quality information to universities. We help innovators turn knowledge into new products. We help health professionals improve patient care and educators train the next generation of doctors and nurses. Connecting quality content and innovative technologies, we make progress go further and happen faster. And by championing inclusion and sustainability, we ensure progress benefits all. With 9,500 employees, over 2,300 technologists in 5 major tech hubs, and more than 60 locations across the globe, we are committed to supporting the scientific and healthcare communities around the world. We offer a diverse range of opportunities across technology, commercial, business, and early career jobs. If you are looking for a career that inspires progress in science, innovation and health, and allows you to grow every day, find your team at Elsevier. Elsevier is part of RELX Group. Let’s shape progress together. Join us. elsevier.com/about/careers

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