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Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally. Job Responsibilities : The Associate Director, Endemic Partnerships is a strategic leadership role responsible for steering Razer’s ecosystem of endemic gaming partners including top-tier game publishers, studios, platforms, and tech allies. The Associate Director, Endemic Partnerships is a strategic leadership role responsible for steering Razer’s ecosystem of endemic gaming partners including top-tier game publishers, studios, platforms, and tech allies. In this role, you will lead high-value partner engagements, spearhead Razer’s central strategy for AI in Gaming, scale Razer Sensa HD Haptics and Razer Chroma RGB integrations, and establish cross-regional alignment between global game developers and regional marketing teams. Key Responsibilities AI Gaming & Tech Strategy: Drive Razer’s central strategy for establishing industry leadership in AI-driven gaming experiences, forging strategic alliances with game studios and hardware/software tech partners. Ecosystem Integrations (Sensa & Chroma): Lead developer outreach and agreement frameworks for Razer Chroma RGB and Razer Sensa HD Haptic integrations, securing standardized co-marketing agreements alongside technical integration. AAA Co-Marketing Activations: Oversee end-to-end execution of high-impact co-marketing campaigns for top-tier AAA game releases every quarter. Regional Studio Engagement: Build strong bridges between global game studios and Razer’s regional marketing leads to ensure localized, culturally relevant GTM campaigns. Process & Operational Visibility: Establish standardized workflows, roadmaps, and central visibility tools to ensure cross-functional teams (PR, Product, Brand, Sales) have clear timelines on all active partner engagements. Commercial Leadership: Structure and negotiate complex, multi-year deal frameworks, managing partner budgets and driving measurable return on investment (ROI). Other duties as assigned. Key Objectives & Results (OKRs) Below are the primary OKRs and performance expectations for this role: AI Gaming Leadership Objective: Drive Razer’s central strategy to establish market leadership in AI Gaming. Key Results: Define and launch strategic AI-focused gaming partnership initiatives with top-tier hardware/software allies or game studios within the fiscal year. Establish Razer as the primary hardware/software partner for emerging AI gaming experience showcases. SDK & Technology Integrations (Sensa & Chroma) Objective: Scale immersive tech adoption across major game titles while locking in joint marketing commitments. Key Results: Ensure 100% of Razer Sensa and Chroma RGB integrations are paired with a standard, pre-approved marketing agreement signed at the time of technical integration. Expand the active developer pipeline for Razer Sensa HD Haptics and Chroma RGB across major upcoming releases. High-Impact AAA Activations Objective: Drive brand presence and hardware demand through premier game launch partnerships. Key Results: Deliver major AAA title co-marketing activation and meet pre-defined benchmarks for reach, engagement, and product attachment. Regional Marketing & Studio Connectivity Objective: Connect global game studio partnerships with regional marketing teams to maximize local campaign impact. Key Results: Establish direct connective frameworks between game publishers and Razer’s regional marketing heads across NA, Europe, and APAC. Deliver localized/regionalized marketing activations based on global studio relationships. Operational Visibility & Partner Roadmap Objective: Ensure complete transparency and seamless execution across internal cross-functional teams. Key Results: Implement a centralized partner engagement tracker providing real-time visibility and clear milestone timelines for all internal stakeholders (Product, PR, Event, and Regional Marketing teams). Conduct monthly cross-functional briefing sessions on upcoming partner deliverables and launch dates. Pre-Requisites : Qualifications & Requirements Education & Experience Education: Bachelor’s degree in Business, Marketing, Communications, or a related field (MBA preferred). Experience: 8–10+ years of progressive experience in strategic partnerships, business development, or developer relations within the gaming, esports, or interactive entertainment industries. Salary Ranges: $124,800.00 - $217,672.00 (per annum) Disclaimer: Exact compensation may vary based on skills, experience, and location. Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best. Are you game? At Razer, you’ll be at the forefront of the most exciting industry in the world: gaming. As gaming evolves, so does the ecosystem that powers it: hardware, software and services. Guided by our mission “For Gamers. By Gamers.”, we create cutting-edge products and experiences that define the ultimate gameplay. Staying true to our mission, we’re relentlessly pushing boundaries and leading the charge in AI for gaming, shaping the future of the industry. At Razer, you won’t just witness this evolution; you’ll help drive it. Joining Razer means being part of a global mission to bring gamers closer to the games they love. Whether you’re crafting the next generation of gaming gear or powering our global operations behind the scenes, you’ll take on meaningful work in a truly international, cross-cultural environment. The journey toward Being Phenomenal isn’t always easy, but gamers excel through teamwork, grit, and problem-solving. Our people are what make Razer exceptional. Together, we’ll take Razer to even greater heights. Razer is proud to be certified a Great Place to Work® in both the United States and Singapore, and recognized as a Singapore Top Employer by the Top Employer Institute, reflecting our commitment to making your journey here a rewarding one. Equal Opportunity Employer At Razer, we believe diverse teams build better ideas and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected by the laws of the countries we operate in. We also provide reasonable accommodations where needed — including for disability or religious practices — so every team member can perform and contribute at their best.
Razer
USA - Razer Office Irvine, United States of America
Associate Director, Global Partnerships.
LEADERSHIPSALES & MARKETING$124.8K–217.7K/MO