**IMMEDIATE START**
Lead the planning and execution of brand activations across key international markets with a big focus on U.S
The role is responsible for IRL experiences – retail moments, pop ups, fashion events, influencer initiatives and cultural campaigns that drive awareness, social engagement and sales.
The ideal candidate has strong experience in fashion background targeting the Gen Z consumer and thrives in a fast-paced environment. They must understand how to translate brand strategy into impactful consumer experiences whilst remaining on-brand and in budget. A strong understanding of the U.S market is key.
Key Responsibilities
- Manage activation timelines, budgets, production schedules and vendor relationships with external companies
- Lead end to end delivery of campaigns, pop ups, retail activations, experimental events & influencer campaign partnerships
- Adapt global concepts for regional relevance Globally
- Collaborate with Heads of Brands, social, PR, Ecom and Merchandising/trading teams to ensure company wide integrated execution.
- Ensure all activations reflect brand identity, storytelling and customer experience standards
- Negotiate contracts and manage external partners to deliver against objectives and budgets
- Own a black book of contacts /agencies / freelancers to work across multiple projects
- Track KPIs including brand engagement, earned media, social reach, on site traffic and overall ROI.
- Deliver post campaign analysis and recommendations for future activations
- Monitor industry trends, competitor activity and emerging cultural opportunities
Requirements
- Min 5 years’ experience in brand activations, experimental marketing, events or partnerships within fashion/ lifestyle Gen Z brands
- Proven experience managing international campaigns and events
- Strong project management and budget management skills
- Excellent internal comms skills across the wider business
- Strong understanding of the Jaded brand DNA
- Ability to work flexible hours and travel internationally when required
- Experience working with agencies, production partners and creative teams
Benefits
- 50% Employee Discount
- Local Business Discounts (cafés, fitness, beauty etc)
- North-West London office location directly located next to good transport links
- Casual office dress code (your style of dress is up to you, wear what you feel best in)
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
- Regular Office Social Events (e.g. payday socials)