ABOUT US
HyperionDev is one of the largest providers of accelerated online education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, University of Chicago, UCT and Stellenbosch University to deliver structured technical and digital courses and bootcamps that accelerate people into fulfilling careers. We have been recognised as one of the top education technology scaleups in the world and have gained the financial backing of Meta (previously Facebook), which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.
We are dedicated to closing the global digital skills gap by integrating online education with human mentorship and expert code review, powered by a workforce in Southern Africa, to lower the cost of accessible technology education. This model has been successful, allowing us to reach millions of learners a year from over 60 countries.
Our ecosystem also includes HyperDev, a developer-focused spin-out building AI tools that help people turn ideas into working software while retaining control over their code. HyperDev extends our mission beyond education, supporting how developers build, learn and grow throughout their careers.
We're backed by nearly 2000 investors and have raised the largest crowdfunding round for an edtech company in history. As a primarily bootstrapped, profitable, and scale-up tech business, join us as we play our part in making the world a more stable, safer, and fair place.
ABOUT THE ROLE
We’re looking for an Ecommerce Marketing Lead with a strong background in UX/UI design and experience leading creative teams and website projects.
You’ll shape how prospective students experience HyperionDev online, making it easier for them to explore our courses, understand their options and progress towards enrolment. Combining design expertise with commercial awareness, you’ll turn customer insights into clear, engaging and effective digital experiences.
You’ll lead designers, copywriters and brand/product marketers, setting creative direction and managing delivery across website improvements, course launches and marketing projects. You’ll be comfortable reviewing designs, developing user journeys and wireframes, and guiding persuasive copy.
Working closely with our growth, admissions and development teams, you’ll connect marketing activity with a consistent website experience that supports conversion and strengthens our brand.
RESPONSIBILITIES
UX/UI & Website Experience: Lead user experience and interface design across the marketing website, creating clear, intuitive journeys that help prospective students progress towards enrolment.
Conversion Optimisation: Use website analytics, user research and testing to identify friction and improve course discovery, enquiries and application completion.
Creative & Team Leadership: Lead designers, copywriters and brand/product marketers, setting clear priorities, providing constructive feedback and maintaining creative quality.
Website & Creative Project Management: Manage projects from brief through launch, coordinating stakeholders, timelines and delivery with growth and development teams.
Copywriting & Course Messaging: Guide clear, persuasive website and campaign copy that communicates course benefits and helps prospective students make informed decisions.
Brand & Product Presentation: Maintain consistent visual identity and messaging across course pages, launches, campaigns and other customer touchpoints.
Cross-functional Collaboration: Partner with growth and admissions to align website experiences with campaigns, student needs and commercial priorities.
Performance & Reporting: Measure the impact of website and creative improvements, using results to prioritise further work and communicate progress.
Requirements
Minimum
- At least 5 years’ experience in UX/UI design or digital experience design, including at least 2 years leading a team or managing a design function.
- A portfolio demonstrating website design, user journey improvements and your contribution to the finished work.
- Practical experience developing user flows, wireframes, prototypes and responsive website designs using Figma or equivalent tools.
- Experience using user research, usability testing and website analytics to inform design decisions.
- Demonstrated ability to improve website usability or conversion, supported by measurable results.
- Experience managing website or creative projects from brief to launch, working closely with developers and other stakeholders.
- Strong understanding of visual hierarchy, accessibility and clear, persuasive digital copy.
- Experience providing creative direction and actionable feedback to designers and content specialists.
Preferred
- Experience in ecommerce, education, edtech or another business with a considered purchase and longer decision cycle.
- Experience managing multidisciplinary teams that include designers, copywriters and brand/product marketers.
- Practical experience with conversion optimisation and A/B testing.
- Copywriting or content design experience, particularly for landing pages, product pages and application journeys.
- Experience supporting product launches, brand communications or PR activity.
- A relevant qualification in UX/UI design, digital design, marketing or a related discipline.
Benefits
Flexible & remote working: We are a remote-friendly organisation and offer flexible work options.
Generous annual leave and medical benefits: We provide up to 19 annual leave days as part of our leave policy, as well as health insurance or medical aid benefits for our staff.
Join the heart of tech in Africa, the US, and Europe: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest-performing tech companies in the space, with a founding team that draws their former experience from companies such as Google, Amazon, GetSmarter/2U, & Yoco.
Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.
OUR VALUES
We're a people-forward company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision, and ours is a relentless quest for improvement.