Role
Key Responsibilities
- Campaign Management: Plan, build, and execute outbound email campaigns targeting business owners, with a monthly volume of 50,000 emails sent reliably and on schedule.
- Platform Ownership: Operate Smartlead and Inboxlogy day-to-day — configuring sequences, managing sending accounts, monitoring deliverability, and troubleshooting issues as they arise.
- Deliverability Monitoring: Track inbox placement rates, bounce rates, spam complaints, and domain health; take corrective action before problems compound.
- Audience Segmentation: Maintain and organize prospect lists, ensuring contacts are correctly segmented by industry, title, or funnel stage to keep messaging relevant and response rates healthy.
- Copywriting & Optimization: Write and A/B test subject lines and email body copy tailored to a B2B audience of business owners; iterate based on open, click, and reply data.
- Reporting: Pull campaign performance reports, surface key metrics, and communicate what is working and what needs to change.
Required Experience & Skills
- Proven hands-on experience running high-volume outbound email campaigns in a B2B context — 50,000+ emails per month is the operational baseline, not the stretch goal.
- Direct experience with Smartlead and Inboxlogy; you know the platforms well enough to configure, troubleshoot, and optimize without a tutorial.
- Solid understanding of email deliverability fundamentals: SPF, DKIM, DMARC, domain warm-up, sending limits, and reputation management.
- Experience prospecting or marketing to business owners; you understand the mindset, the inbox competition, and what cuts through.
- Strong written English — clear, concise copy that sounds human and earns replies.
- Comfortable working independently, managing your own schedule, and flagging blockers proactively without waiting to be asked.
Perfect Fit / Culture
- Owns outcomes, not just tasks: You treat deliverability and reply rates as your personal responsibility, not a shared problem to escalate.
- Data-driven by default: You check dashboards before anyone asks, and you come to conversations with numbers, not hunches.
- Proactive communicator: You surface issues early, document what you have tested, and share results without prompting.
- Precise and methodical: At 50,000 emails a month, small configuration errors become large problems — you slow down to get details right.
Typical Day
You start by reviewing overnight campaign performance in Smartlead — checking send rates, deliverability signals, and any domain flags that need immediate attention. You adjust sending schedules or rotate mailboxes if anything looks off. Mid-morning shifts to list hygiene and segmentation work, making sure the next batch of prospects is correctly filtered and uploaded. You spend part of the day drafting or refining email copy, running A/B tests on sequences that have enough data to draw conclusions. You wrap up by updating a short performance log so stakeholders have visibility without needing to ask. Most of the work is async and self-directed.
Salary / Hours / Location
- Location: Open to candidates from anywhere — fully remote.
- Compensation: Salary + incentive pay for qualified leads and deals closed.
Interview Process / Qualifying Questions
Every Pavago candidate goes through an AI rating pass, a recruiter screen, and a client interview before placement. This ensures the shortlist the client sees is already filtered for baseline skills, communication quality, and role fit.
- Walk me through a high-volume outbound email campaign you have managed — what was the monthly send volume, what tools did you use, and what were the results?
- How have you diagnosed and resolved a deliverability problem in the past? What were the symptoms, the cause, and the fix?
- What is your process for warming up a new sending domain before scaling volume?
- Have you written email copy targeting business owners specifically? What approach tends to generate replies from that audience?
- How do you currently use Smartlead and Inboxlogy together in your workflow — what does each platform handle?