Digital Marketing Account Manager
Position Type: Full-Time | Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, we are hiring for one of our clients seeking a hands-on Digital Marketing Account Manager to manage and optimize digital marketing performance for a portfolio of approximately 15–20 client accounts.
The role focuses heavily on Google Business Profile optimization and local SEO for businesses in the storage, parking, and local-service industries. This is an execution-focused position where you will personally perform the optimization work, analyze performance, communicate results to clients, and identify opportunities to improve retention and account growth.
Responsibilities
Google Business Profile & Local SEO
- Manage and optimize Google Business Profiles to improve local visibility and search rankings.
- Execute local SEO strategies focused on ranking factors, citations, NAP consistency, reviews, and local search performance.
- Monitor local search performance and identify opportunities for ongoing optimization.
- Implement hands-on improvements rather than simply providing strategic recommendations.
Account Management
- Independently manage approximately 15–20 client accounts from execution through reporting.
- Maintain consistent communication and follow-up with clients.
- Lead monthly client meetings to present marketing performance, insights, and recommendations.
- Build strong client relationships while maintaining accountability for marketing results.
Reporting & Performance Analysis
- Prepare clear and concise monthly performance reports for clients.
- Analyze marketing performance data and translate findings into actionable recommendations.
- Pull and compile performance data from internal platforms and marketing tools.
- Track account performance and identify opportunities for improvement, retention, and growth.
Marketing Tools & Technology
- Select and manage digital marketing tools required to execute campaigns and optimize client accounts.
- Research and recommend new tools based on performance, efficiency, and client needs.
- Quickly learn and navigate new software platforms to access and analyze performance data.
Internal Collaboration & Growth
- Coordinate with internal account teams to ensure a seamless client experience.
- Identify upsell and retention opportunities within the existing client portfolio.
- Support white-glove ALO accounts with marketing execution and performance reporting.
- Provide marketing data and insights to the COO for client reporting when required.
What Makes You a Perfect Fit
- You are a hands-on digital marketer who enjoys executing and optimizing rather than simply developing strategies.
- You can independently manage multiple client accounts while maintaining strong attention to detail.
- You are confident analyzing local search performance and turning data into actionable improvements.
- You are comfortable presenting results directly to clients and explaining marketing performance clearly.
- You are proactive, self-directed, and capable of managing your workload without constant supervision.
- You enjoy learning new platforms and identifying better tools and processes.
Required Experience & Skills
Must-Haves
- Approximately 5 years of hands-on digital marketing experience focused on execution.
- Proven experience optimizing Google Business Profiles.
- Strong local SEO knowledge, including local ranking factors, citations, NAP consistency, and review strategies.
- Experience independently managing multiple client accounts simultaneously.
- Previous client-facing or account management experience.
- Strong ability to select, operate, and evaluate digital marketing tools.
- Strong analytical skills with the ability to interpret marketing performance data.
- Ability to quickly learn new software platforms and extract relevant performance information.
- Strong organizational skills and attention to detail.
- Self-directed approach with the ability to work independently without micromanagement.
- Professional spoken English suitable for client-facing communication.
- Availability during U.S. business hours.
Nice-to-Haves
- Experience working in a digital marketing agency or white-label environment.
- Experience working with storage, parking, local-service, or similar location-based businesses.
- Experience presenting monthly marketing reports to clients.
- Experience identifying upsell and client retention opportunities.
- Experience working with Google Business Profile, local SEO, reporting, and analytics tools.
Interview Process
- Initial screening with Pavago.
- Client interview.
- Final selection and onboarding.
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