Performance Marketing Specialist – Google Ads, Meta Ads & Paid Media | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Preferred Locations: Pakistan, LATAM, South Africa, Philippines

About the Role

At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.

This is a hands-on paid media role focused on measurable growth and acquisition performance — not simply campaign coordination.

You’ll own campaign execution, budget optimization, conversion tracking, A/B testing, attribution, and performance reporting, with a focus on improving ROAS, CPA, CPL, and conversion rates.

You’ll collaborate with creative, content, sales, and marketing teams to turn advertising spend into qualified leads, customers, and revenue.

If you’re a data-driven marketer who enjoys testing, optimizing, and scaling campaigns, this role is a strong fit.

What You’ll Own

Paid Media Campaign Management

Build, launch, and manage campaigns across:

Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Other relevant paid channels

Manage campaigns focused on lead generation, customer acquisition, sales, revenue, and brand growth
Develop and test audiences, messaging, creatives, and campaign structures
Manage campaign budgets, bidding strategies, targeting, and placements
Scale winning campaigns while maintaining performance efficiency

Campaign Optimization & Growth

Monitor campaign performance and optimize accounts regularly
Improve key metrics including:

Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Cost Per Lead (CPL)
Click-Through Rate (CTR)
Conversion Rate

Identify underperforming campaigns and implement improvements
Test new channels, audiences, formats, and acquisition strategies
Scale successful campaigns based on performance data

A/B Testing & Experimentation

Develop and execute structured tests across:

Ad creatives
Copy and messaging
Audiences
Landing pages
Offers
Bidding strategies

Analyze test results and identify winning variations
Use campaign learnings to continuously improve acquisition performance

Analytics, Attribution & Conversion Tracking

Track campaign performance using:

Google Analytics
Google Tag Manager
Advertising platform dashboards

Monitor CTR, CPC, CPL, CPA, ROAS, and conversion rates
Maintain accurate conversion tracking and attribution
Analyze funnel performance from ad click through conversion
Troubleshoot tracking issues and data inconsistencies
Identify performance trends and growth opportunities through campaign data

Funnel & Conversion Optimization

Understand the full customer acquisition journey from impression to conversion
Identify funnel drop-offs and recommend improvements
Collaborate with marketing and sales teams to improve lead quality
Support landing page and conversion rate optimization initiatives
Ensure paid acquisition campaigns align with revenue and business growth objectives

Reporting & Performance Insights

Prepare weekly and monthly campaign reports
Translate performance data into clear, actionable recommendations
Monitor budget utilization and campaign efficiency
Identify opportunities to scale profitable campaigns
Communicate performance trends, challenges, and recommendations to stakeholders

Creative & Cross-Functional Collaboration

Partner with designers and content teams on advertising assets
Provide data-backed feedback on:

Ad creative
Copy
Offers
Landing pages

Collaborate with sales teams to understand lead quality and downstream conversion
Help align paid acquisition with broader marketing initiatives

Requirements

3+ years of hands-on performance marketing or paid media experience
Proven experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, or similar platforms
Strong understanding of:

PPC
Paid acquisition
Conversion tracking
Attribution
Funnel optimization
Audience targeting

Experience with Google Analytics, Google Tag Manager, and advertising platform analytics
Demonstrated ability to:

Improve ROAS
Reduce CPA and CPL
Optimize conversion rates
Scale successful campaigns

Experience managing advertising budgets and multiple campaigns
Strong analytical and problem-solving skills
Excellent written and verbal English communication
Ability to work remotely during U.S. business hours

Nice to Have

Experience managing both lead generation and e-commerce campaigns
Experience managing multiple advertising accounts or client portfolios
Familiarity with:

HubSpot
Salesforce
Marketo
CRM and marketing automation platforms

Google Ads and/or Meta Ads certifications
Experience within:

SaaS
Marketing agencies
Professional services
High-growth startups

Understanding of lifecycle marketing and audience segmentation

Tools & Platforms

What Makes You a Strong Fit

You’ll likely thrive in this role if you:

Make decisions based on data rather than assumptions
Enjoy testing and continuously improving campaigns
Understand how paid media connects to the entire acquisition funnel
Can diagnose why a campaign is underperforming and take action
Are comfortable managing multiple campaigns and budgets simultaneously
Balance creative experimentation with performance discipline
Focus on profitable growth rather than vanity metrics
Can execute independently while collaborating effectively across teams

What a Typical Day Looks Like

You might start by reviewing campaign dashboards, spend, conversions, CPA, CPL, and ROAS across active accounts.

From there, you’ll optimize budgets and bids, pause underperforming ads, scale winning campaigns, analyze audience performance, and launch new tests.

Throughout the day, you may collaborate with creative teams on new ad concepts, review landing-page performance, troubleshoot tracking issues, and analyze lead or revenue quality with sales and marketing teams.

In short: you turn paid advertising budgets into measurable, scalable business growth.

Key Metrics for Success

Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Cost Per Lead (CPL)
Click-Through Rate (CTR)
Conversion Rate
Lead and revenue growth
Budget efficiency
Campaign scalability
Conversion tracking accuracy

Why This Role Stands Out

Hands-on ownership of paid acquisition campaigns
Work across major platforms including Google, Meta, and LinkedIn
Direct impact on leads, customers, and revenue
Opportunity to test and scale new acquisition strategies
Strong exposure to performance analytics and funnel optimization
Fully remote environment
Growth opportunities into roles such as:

Senior Performance Marketing Specialist
Paid Media Manager
Growth Marketing Manager
Head of Performance Marketing

Interview Process

Application Review
Spark Hire One-Way Video Interview
Initial Interview with Pavago
Technical / Performance Marketing Interview
Final Interview with Leadership
Offer & Background Verification

Spark Hire Video Interview – Required

As part of the application process, all candidates are required to complete a one-way video interview through Spark Hire.

After completing the first step of your application, you’ll receive a Spark Hire invitation by email with instructions to record and submit your video responses.

Completion of the Spark Hire video is required to be considered for the next stage. Please check your inbox as well as your spam or junk folder for the invitation.

Apply Now

If you have hands-on experience managing Google Ads, Meta Ads, LinkedIn Ads, or other paid acquisition channels and know how to use data to improve ROAS, CPA, CPL, and conversions, we’d love to hear from you.

Apply today and help build and scale high-performing paid acquisition campaigns.

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#LI-AG1

Performance Marketing Specialist.