Qiddiya is Saudi Arabia’s future capital of entertainment, sports, and culture — a 360 km² mega-project just outside Riyadh. From F1-grade racetracks and theme parks to stadiums and performance venues, we’re creating a destination like no other. This is more than a project — it’s a national transformation. As construction accelerates, we’re hiring ambitious talent to help shape it. If you’re driven by scale, impact, and the chance to build something iconic from the ground up — Qiddiya is calling
Role Purpose
Lead the planning, coordination, and delivery of regional cultural programming, ensuring representation of Saudi regions through authentic, engaging, and high-quality cultural experiences aligned with overall programming objectives.
Key Responsibilities
Program Planning & Delivery
· Develop, produce, deliver, and manage detailed programming plans for all regional pavilions, aligned with the overall programming calendar
· Structure daily and seasonal schedules across regions to ensure diversity, balance, and continuous visitor engagement
· Coordinate delivery of performances, demonstrations, and experiences across regional zones
Cultural Representation & Content Development
· Curate authentic regional content in collaboration with regional entities and cultural stakeholders
· Ensure consistency in quality, storytelling, and visitor experience across all regional pavilions
· Define program requirements, themes, and cultural narratives for each region
Stakeholder & Government Coordination
· Manage relationships with regional representatives, government entities, and cultural institutions
· Coordinate participation, logistics, and readiness of all regional contributors
· Ensure alignment with stakeholder expectations and cultural objectives
Operational Integration & Readiness
· Coordinate with Operations, FM, and Asset teams to ensure readiness of all regional spaces
· Ensure program feasibility, scheduling, and capacity planning across pavilions
· Support setup, rehearsals, and live delivery across all regions
Performance & Continuous Improvement
· Monitor visitor engagement and attendance across regional programs
· Identify underperforming areas and implement improvements
· Ensure consistent delivery standards across all regional experiences
· Drive financial performance of regional programs through program planning, development, and delivery
· Work with Commercial to identify and develop revenue opportunities that support program financial sustainability
· Maintain strong knowledge of and relationships with regional cultural organizations and stakeholders
· Establish and manage relationships with relevant regional and international cultural entities and aligned programs/events
Key Success Metrics
· Participation of regional stakeholders
· Visitor engagement across regional pavilions
· Quality and authenticity of representation
· Delivery of regional program budget in line with approved targets
Required Skills & Competencies
· Strong understanding of Saudi regional culture and heritage
· Stakeholder coordination and relationship management
· Event/program delivery capability
· Cultural sensitivity and attention to detail
· Strong cross-functional collaboration skills across programming, commercial, marketing, and ecosystem teams
· Ability to balance cultural integrity with commercial objectives and outcomes
Requirements
- 6–10 years of experience, with a strong background in cultural programming, event management, or heritage-related initiatives
- Proven experience working with regional cultural programs, heritage initiatives, or community-based cultural activities
- Strong understanding of Saudi regional cultures, traditions, and heritage diversity
- Experience ensuring authentic representation and cultural accuracy across multiple contributors
- Demonstrated experience managing multiple stakeholders, including:
o Government entities
o Regional representatives
o Cultural institutions
- Ability to coordinate and align diverse stakeholders with varying expectations and requirements
- Experience working within structured or government-led environments is preferred
- Proven experience in planning and delivering multi-activity or multi-location programs
- Ability to manage parallel program streams across different zones or locations
- Experience translating high-level programming plans into detailed schedules and execution plans
- Experience working closely with operations teams to ensure program feasibility and delivery
- Understanding of site logistics, capacity management, and event constraints
- Ability to support delivery in live, fast-paced environments
- Experience in large-scale cultural festivals, national events, or destination programming
- Exposure to multi-regional or multi-cultural program environments
- Experience in pre-opening or activation phases is an advantage