The Sales and Marketing Manager is responsible for planning, organising, directing, controlling and
coordinating the sales and marketing activities of the business. The role holds direct responsibility for
the performance of the sales team (onshore and offshore), the training and development of the phone-
based and in-person sales channels, the delivery of sales and marketing campaigns in conjunction with
the marketing department, management of a personal portfolio of direct customers, and the recruitment
and development of sales personnel. The position plays a central role in aligning sales activity with
day-to-day operations and in driving sustainable growth in customer acquisition and revenue.
Requirements
Sales Strategy, Targets and Team Performance
• Directs the development and implementation of sales strategies and sets sales targets to
maximise the organisation's sales performance and customer retention.
• Chairs weekly sales meetings with onshore and offshore teams to review performance, set
priorities and address obstacles to target achievement.
• Monitors, analyses and reports on Key Performance Indicators (KPIs) across the sales team,
taking corrective action where performance falls short of targets.
• Organises and controls day-to-day sales activities, including lead allocation and customer service
standards.
Marketing and Advertising
• Directs the development and implementation of marketing and advertising campaigns to promote
the organisation's services to prospective customers.
• Reviews and approves advertising material prior to release, ensuring consistency with brand
positioning and campaign objectives.
• Oversees lead generation activity, working with marketing channels to build and maintain a
consistent pipeline of new business.
Position Description — Sales and Marketing Manager
Page 2 of
• Contributes to strategies that build and reinforce brand image and brand loyalty in the
marketplace.
Customer Relationships and Sales Channel Training
• Maintains a personal portfolio of direct B2C clients, including small rental fleet operators,
managing the sales relationship from initial contact through to close.
• Trains and develops the phone-based sales team on sales technique, objection handling and
product knowledge.
• Trains and develops the in-person/field sales team (flyer and door-to-door distribution) on
approach, messaging and lead capture.
• Ensures a consistent standard of customer service is applied across all sales channels (phone, in-
person and direct).
People Management and Recruitment
• Leads the recruitment and interview process for sales team hires, assessing candidates against
role requirements.
• Provides ongoing coaching, feedback and performance management to onshore and offshore
sales staff.
• Aligns the sales function with broader business operations through regular cross-functional
meetings with operational leadership.
Systems and Reporting
• Directs the use of Customer Relationship Management (CRM) systems across the sales team,
including providing feedback to improve process and reporting accuracy.
• Works closely with the marketing department on campaign planning, execution and review.
• Provides regular reporting on sales performance, campaign effectiveness and lead generation
outcomes to business leadership.