The Social Media PPC Specialist’s primary responsibility is to develop and execute social media strategies for our clients, aimed at enhancing their online visibility and boosting lead generation. This role entails close collaboration with fellow social media specialists, digital campaign managers, and designers to ensure cohesive and effective campaigns. This role is a full time role and offers remote / hybrid work flexibility, with the expectation of attending in-office meetings and attendance at the Westvile office. Candidates must have access to a stable internet connection in order to effectively fulfill the responsibilities of this role.
Core Responsibilities:
- Develop and execute paid media strategies for Facebook, TikTok, and Instagram.
- Create and optimise ad creatives for maximum engagement and conversions.
- Utilise advanced targeting options to reach relevant audience segments.
- Manage advertising budgets effectively across multiple campaigns.
- Monitor campaign performance and provide detailed reports and insights.
- Conduct A/B testing to optimise ad performance and achieve objectives.
- Stay updated on platform updates, trends, and best practices.
- Collaborate with cross-functional teams and communicate effectively.
- Ensure compliance with platform advertising policies and guidelines.
- Analyse performance data to identify trends and opportunities for optimisation.
- Provide campaign suggestions based on performance analysis.
- Deliver campaign reporting to clients on a bi-monthly and monthly basis.
- Meet online with clients for monthly strategy sessions.
- Manage end-to-end execution of SMS and Email Marketing campaigns, including audience segmentation, content creation, scheduling, and performance analysis to drive engagement and conversions.
- Facilitate monthly virtual meetings to evaluate past campaign performance and align on strategies for the upcoming month.
Requirements
- Gr. 12 / School Leaving Certificate (minimum requirement).
- Diploma or Degree in Marketing or a relevant field (preferred).
- Minimum of 2 to 3 years’ experience as a Social Media Specialist or in a similar role.
- Digital Marketing Agency experience is essential.
- At least 2 to 3 years’ hands-on experience in Meta Business Suite and Meta Campaign Manager.
- Proven experience in social media advertising, particularly Facebook Lead Ads and Catalog Campaigns.
- Excellent understanding of Facebook, Instagram, TikTok, and other social media best practices.
- Proficiency in social media management tools such as Hootsuite and Buffer, and automation platforms like Zapier.
- Experience with email marketing and SMS campaigns will be an advantage.
- Experience conducting client visits will be considered beneficial.
- Proven track record in managing multiple client campaigns and delivering results aligned to client goals.
- Good understanding of SEO principles and web traffic metrics.
- Familiarity with social media KPIs and performance metrics.
- Strong multitasking, critical thinking, and problem-solving abilities.
- Ability to collaborate effectively and work well in a team.
- Strong time-management and organizational skills.
- Excellent interpersonal and communication skills.