TheSoul Group is a leading creator business platform positioned at the heart of the creator economy. Our original videos, animations, and editorial stories inspire audiences in 21 languages, across 60 platforms and 20 websites.
Together with our network of talented creators, we reach over 5 billion followers and generate more than 100 billion monthly views on social media.
As a global powerhouse in digital media, we drive viral success for creators and brands worldwide through a wide range of services, leveraging our expertise in content distribution, localization, and social media management. We're the creators behind global phenomena such as 5-Minute Crafts and BrightSide.
We're a dynamic, remote-first global team, fostering award-winning creativity, a no-red-tape approach, and great vibes!
We are looking for a senior Showrunner / Executive Producer to lead the creative vision and development of original YouTube entertainment shows for a globally recognized beauty brand.
The ambition is to create original, recurring entertainment formats that feel native to YouTube, engage audiences beyond the brand's existing community, and encourage viewers to return for every episode.
In this role, you will take full ownership of the creative vision, show concepts, and format development, making key decisions about what gets produced, how it is executed, and when it is ready for delivery. You will have final creative sign-off before content is presented to the brand.
You will lead and direct an established external production agency, providing creative briefs, reviewing concepts, scripts, casting, visual direction, and edits, and ensuring every production meets the agreed creative standards.
You will also use YouTube performance data, audience insights, and your understanding of creator culture to develop engaging formats, refine existing shows, and balance entertainment value with brand objectives.
A strong background in YouTube entertainment, recurring show formats, and creative leadership is essential. Experience in gaming, creator culture, and youth entertainment is highly desirable, while experience in beauty, fashion, or lifestyle is an advantage but not a requirement.
Requirements
- At least 8 years of experience in entertainment content, including 3–4 years as a Showrunner, Executive Producer, Head of Development, or equivalent senior creative role focused on YouTube.
- Proven experience creating, developing, or leading at least one recurring YouTube entertainment show with significant audience reach and measurable results.
- Strong understanding of YouTube formats, content packaging, audience retention, performance analytics, storytelling, and creator culture.
- Demonstrated ability to develop original show concepts, recurring formats, episode structures, and long-term content strategies.
- Experience leading and directing external production agencies, studios, or creative teams, with final responsibility for creative decisions and quality.
- Hands-on experience overseeing creative development, including treatments, scripts, casting, visual direction, editing, and final content approval.
- Strong creative and editorial judgment, with the ability to critically assess concepts, provide actionable feedback, and improve content based on audience insights.
- Experience developing brand-funded or brand-partnered entertainment that integrates brand objectives naturally without compromising entertainment value.
- Ability to analyze YouTube performance metrics, including audience retention, engagement, and channel growth, and use these insights to refine or develop formats.
- Confidence collaborating with senior brand stakeholders, presenting creative concepts, and defending strategic and editorial decisions.
- Strong understanding of internet culture, emerging trends, online communities, creators, and subcultures.
- Experience developing entertainment formats for international or multi-market audiences is highly desirable.
- Experience working with creators, influencers, or celebrity talent, including casting and creative collaboration, is a strong advantage.
- Familiarity with gaming, esports, and youth culture, particularly Gen Z and Gen Alpha audiences, is highly desirable.
- Experience within beauty, fashion, lifestyle, or adjacent consumer categories is a plus, but not essential.
- Ability to provide examples of previously developed or managed YouTube shows, including links, specific responsibilities, and measurable results.
Benefits
- Flexible Engagement Structure: This opportunity is offered under an independent service-provider agreement, giving you the freedom to shape how you deliver your expertise. You define your own working methods, organise your schedule independently, and contribute your skills to clearly scoped projects. Compensation is agreed individually and reflects your experience, capabilities, and the value you bring to each engagement.
- Location Freedom: You can deliver services from any suitable location that supports high-quality outcomes, whether that's your home office, a co-working space, or wherever you feel most productive and inspired. What matters most is the impact you create and the reliability of your delivery.
- Global Network and Inspiring Projects: You'll collaborate with a diverse international network of professionals across 85+ countries, contributing to projects that reach vast audiences and help shape the future of digital content. This is an opportunity to work alongside talented specialists, exchange ideas, and be part of meaningful initiatives with real global reach.
- Smooth Collaboration and Project Support: To enable efficient service delivery, we provide modern collaboration platforms, clear project coordination, and streamlined processes. This helps you focus your energy where it matters most, producing high-impact work and bringing creative solutions to life.
- Make a Global Impact: Your expertise will contribute to initiatives that influence audiences worldwide. Join projects that push creative boundaries and help build the next generation of digital experiences.