ITP Media Group is seeking an experienced Social Media Editor to join GAYA, a new global fine dining guide launching in Q4 2026. This is a key editorial role for a creative, digitally native storyteller who combines an instinctive understanding of social media with a genuine and sophisticated interest in food, restaurants and global dining culture.
The ideal candidate understands what makes people stop, watch, share and engage – and how to translate the world’s most exceptional dining experiences into compelling social-first storytelling. They will be as comfortable interviewing a chef, capturing a restaurant opening or identifying the detail that makes a dining experience remarkable as they are scripting a Reel, writing sharp social copy or analysing what is driving audience growth.
This is not simply a channel-management role. The Social Media Editor will help define how GAYA looks, sounds and behaves across social platforms, building a distinctive global social presence for the brand from launch.
The role is based in ITP Media Group’s Media City office in Dubai.
Key responsibilities
Lead and execute GAYA’s social strategy across Instagram, TikTok, YouTube, LinkedIn and emerging platforms.
Create, commission and publish compelling social-first content, including short-form video, photography, interviews, graphics, carousels, stories and written posts.
Regularly attend restaurants, openings, interviews, events and other industry occasions to capture original content for GAYA’s social platforms.
Develop original social franchises, formats and recurring series that build audience recognition and engagement.
Write scripts, captions, headlines and social copy with a strong understanding of tone, pacing, hooks and platform behaviour.
Identify emerging social, food, restaurant and cultural trends and determine where GAYA can credibly contribute to or lead the conversation.
Build and maintain a forward-looking social content calendar aligned with GAYA’s wider editorial calendar, restaurant coverage and events.
Monitor social performance and audience behaviour, using analytics to identify successful formats, improve output and drive measurable audience growth.
Establish clear growth targets across GAYA’s social channels and take responsibility for performance against them.
Build relationships with chefs, restaurateurs, sommeliers, creators and other relevant figures within the food and hospitality community.
Support GAYA’s annual portfolio of events through social content and in-person coverage pre-, post- and during.
Act as a public representative and ambassador for GAYA and ITP Media Group.
Regularly attend restaurants and events outside of traditional office hours.
Essential knowledge and skills
Deep, demonstrable understanding of Instagram, TikTok, YouTube and other major social platforms, including their respective audiences, formats and algorithms.
Strong understanding of short-form video and the ability to conceptualise, shoot and edit high-quality social content.
Strong editorial judgement and an instinct for identifying stories, moments and personalities that will perform socially without compromising GAYA’s positioning.
Excellent social copywriting skills and a strong command of British English syntax, vocabulary, punctuation and spelling.