Digital Marketing Lead
About the Role
We are seeking a highly capable, hands-on Digital Marketing Lead with strong expertise in Google Ads, Meta Ads (Facebook and Instagram), and performance-driven lead generation.
This role focuses on planning, executing, managing, and optimizing paid advertising campaigns to drive qualified leads, improve conversions, and maximize return on investment (ROI). You will also support broader digital marketing initiatives, including website management, conversion rate optimization (CRO), analytics, and SEO.
Reporting to the Head of Growth Marketing, you will work closely with internal stakeholders and external agencies to improve digital marketing performance and support business growth.
You don't need to have held a Lead or Manager title to apply. We welcome both experienced digital marketing professionals and junior/mid-level Paid Media or Performance Marketing Specialists with at least 3 years of strong hands-on paid media experience, including Google Ads and Meta Ads campaign management.
Your strongest expertise should be in hands-on paid advertising. Experience across other digital marketing channels is highly valued, but you do not need to be an expert in every area to be considered.
We value practical experience, technical expertise, campaign ownership, and measurable results over seniority or job title.
This is a full-time, Manila-based position requiring excellent written and spoken English and close collaboration with stakeholders during Australian business hours.
Key Responsibilities & Duties
Paid Search & Paid Social
Plan, execute, manage, and optimize paid search campaigns across Google Ads, Bing/Microsoft Ads, and other relevant platforms.
Manage Meta Ads campaigns across Facebook and Instagram, including campaign setup, audience targeting, budget allocation, testing, optimization, and performance monitoring.
Oversee and support LinkedIn Ads campaigns to drive engagement, conversions, and B2B lead generation.
Conduct keyword research, develop bidding strategies, analyze search terms, and optimize campaign budgets to improve acquisition efficiency.
Monitor campaign performance and identify opportunities to improve cost per lead (CPL), cost per acquisition (CPA), conversion rates, ROAS, and overall ROI.
Develop advertising copy and creative briefs in collaboration with designers and content teams.
Collaborate with internal stakeholders and external agencies to align paid advertising campaigns with broader marketing objectives.
Use AI-powered tools to streamline campaign creation, optimization, and performance reporting.
Work closely with Sales and Customer Success teams on targeted and account-based marketing campaigns.
Continuously evaluate advertising spend and campaign effectiveness against lead generation and acquisition targets.
Website Management & Conversion Rate Optimization
Manage the company website using WordPress, including creating and publishing pages, updating content, and maintaining a seamless user experience.
Plan and implement conversion rate optimization (CRO) initiatives, including A/B testing and landing page optimization.
Optimize website pages for usability, performance, SEO, and lead generation.
Analyze website performance and user behavior to identify opportunities for improving conversions.
Collaborate with internal teams and agencies on website improvements and digital marketing initiatives.
SEO & Answer Engine Optimization
Work with the Head of Growth Marketing and external SEO agency to support SEO strategy and execution.
Maintain SEO best practices, including on-page optimization, metadata, internal linking, and website structure.
Collaborate with the Content team to implement SEO initiatives.
Monitor organic search performance and recommend opportunities for improvement.
Support emerging search optimization practices, including Answer Engine Optimization (AEO).
Analytics, Tracking & Reporting
Develop and maintain performance reports covering paid advertising campaigns, website traffic, lead generation, and conversion metrics.
Analyze digital marketing performance to identify trends, opportunities, and areas for optimization.
Use Google Analytics 4 (GA4) and Google Tag Manager (GTM) for analytics, conversion tracking, and reporting.
Implement and maintain tracking across websites, advertising platforms, and HubSpot where applicable.
Translate campaign and website data into actionable recommendations to improve marketing effectiveness and ROI.
Collaboration & Stakeholder Management
Work closely with the Head of Growth Marketing and internal teams to ensure digital marketing initiatives support business objectives.
Manage relationships with external digital marketing agencies and ensure projects are delivered on time and within budget.
Collaborate with Sales, Customer Success, and Content teams to support lead generation campaigns.
Coordinate the development of landing pages, advertising creatives, and marketing content.
Stay updated on industry trends, advertising platform developments, and emerging digital marketing technologies.
Required Experience & Skills
At least 3 years of recent, hands-on paid media experience, with demonstrated ability to independently manage and optimize both Google Ads and Meta Ads campaigns. Applications are welcome from both experienced digital marketing professionals and junior/mid-level performance marketing specialists.
Proven experience personally managing Google Ads campaigns end-to-end, including campaign setup, keyword research, bidding, budget optimization, search-term analysis, conversion tracking, and reporting.
Strong practical experience managing Meta Ads campaigns, including campaign creation, audience targeting, budget management, testing, and performance optimization.
Demonstrated ability to analyze and improve paid media performance using metrics such as CPL, CPA, ROAS, conversion rates, and ROI.
Working knowledge of GA4, GTM, conversion tracking, and campaign performance reporting.
Experience managing performance-driven marketing campaigns focused on lead generation and measurable business results.
Strong analytical, commercial, and problem-solving skills, with the ability to translate data into actionable recommendations.
Excellent written and verbal English communication skills.
Ability to take ownership of campaigns, work independently, and collaborate with internal stakeholders and external partners.
Highly Regarded Experience
Experience managing LinkedIn Ads / LinkedIn Campaign Manager.
B2B lead generation, SaaS, or high-growth marketing experience.
WordPress website management and landing page development.
Conversion rate optimization (CRO), A/B testing, and website performance optimization.
SEO/AEO, SEMrush, and HubSpot.
Experience working in digital marketing agencies or managing campaigns across multiple accounts.
Experience collaborating with external agencies and internal stakeholders.
Experience using AI tools for campaign development, optimization, and reporting.
Personal Attributes
Hands-on, proactive, and results-oriented.
Passionate about digital marketing, paid advertising, and continuous improvement.
Commercially focused, with a strong understanding of campaign performance, lead generation, and ROI.
Analytical and resourceful, with the ability to make data-driven decisions.
Highly organized, detail-oriented, and comfortable managing multiple priorities.
Strong communication and stakeholder management skills.
Curious, innovative, and willing to experiment with new strategies and technologies.
Able to work independently and take ownership of campaign performance.
Qualifications & Work Arrangement
Bachelor's degree in Marketing, Business, or a related field.
Full-time position based in Manila, Philippines.
Must be comfortable collaborating with stakeholders during Australian business hours.
Success in the First 90 Days
By the end of the first 90 days, the successful candidate will have:
Established and optimized Google Ads campaigns aligned with lead generation and acquisition goals.
Managed and optimized Meta Ads campaigns to improve targeting, conversions, and marketing performance.
Supported LinkedIn paid social campaigns focused on B2B lead generation.
Taken ownership of website management activities and identified opportunities for landing page optimization and CRO improvements.
Developed regular performance reporting processes with actionable recommendations.
Built effective working relationships with internal stakeholders and external agencies.
Identified and delivered measurable improvements in campaign performance, lead quality, and ROI.
Who Should Apply?
We encourage applications from professionals with backgrounds in:
Performance Marketing
Paid Media / Paid Advertising
PPC / Paid Search
Search Engine Marketing (SEM)
Digital Marketing
Growth Marketing
You do not need a senior job title to be considered.
If you have at least 3 years of hands-on paid media experience managing Google Ads and Meta Ads campaigns and can demonstrate measurable results in campaign performance, lead generation, or ROI, we encourage you to apply.
Whether you're an experienced Digital Marketing Manager or a hands-on Paid Media Specialist looking to take the next step in your career, we'd love to hear from you.