We are seeking a bold, collaborative, and commercially driven Head of Lifestyle for the [Region] to shape and deliver our regional strategy for Dining, Retail, and Entertainment. This role is pivotal in translating our global Lifestyle Proposition into a locally relevant, market-leading offering that delights our members and delivers measurable results for Ten and our clients.
As a senior member of the Lifestyle Proposition leadership team, you will role-model professionalism, integrity, and inclusive leadership, working as One Team with counterparts in the other regions, the global Lifestyle team, and cross-functional leaders. You will take ownership for developing innovative strategies, anticipating potential challenges, and creating contingency plans to ensure successful outcomes.
You will foster a culture of open communication, purposeful collaboration, and continuous personal growth — inspiring your team, engaging stakeholders at all levels, and encouraging feedback to strengthen our proposition. By understanding the unique needs of our diverse membership and client base, you will ensure our offering remains relevant, competitive, and commercially successful.
Strategic Leadership & Ownership
- Partner with global Lifestyle Proposition leads and regional counterparts to define bold, forward-looking strategies for Dining, Retail, and Entertainment.
- Lead the development, execution, and communication of the Lifestyle Proposition strategy for [Region], aligning departmental objectives with the broader company strategy and our clients’ goals.
- Drive and support cross-propositional commercial opportunities, ensuring contractual client requirements are not only met but exceeded. Embed these priorities into the team's daily operations to retain and grow paid opportunities, securing long-term revenue growth.
- Anticipate potential challenges in execution and proactively develop contingency plans.
- Ensure the team understands the meaning and purpose behind our strategies to inspire motivation and commitment.
Partnership & Proposition Development
- Continuously develop and expand partnerships relevant to all [Region] markets, securing best-in-market offers, inventory, and benefits while respecting diverse market needs.
- Collaborate openly with global teams to share best practices and resources, breaking down silos to strengthen our collective impact.
- Identify cross propositional commercial opportunities (e.g., offers and events, tourism boards, content collaborations) that deliver incremental revenue and member value.
Campaigns, Content & Engagement
- Design and implement innovative, segmented marketing campaigns that drive member requests, bookings, and engagement.
- Clearly communicate campaign purpose and value to internal teams and clients to ensure buy-in and alignment.
- Encourage feedback and incorporate learnings into future campaigns for continuous improvement.
Team & Talent Development
- Provide clear leadership and coaching to enhance industry expertise and professional development for employees across the region.
- Create platforms for knowledge-sharing, skill-building, and cross-functional collaboration.
- Recognize and take responsibility for any departmental shortcomings, working with the team to put things right.
- Actively promote available development tools and act as a visible advocate for personal growth and resilience.
Performance & Continuous Improvement
- Monitor performance against goals, including NPS, commercial targets, and engagement metrics, using insights to drive strategic improvements.
- Regularly engage with stakeholders to understand needs, preferences, and potential resistance to proposed changes.
- Maintain a growth mindset by seeking new ways of doing things to improve results and efficiency.
- Keep up-to-date with competitors, industry trends, and member preferences to ensure we stay ahead in the market.
Representation & Stakeholder Management
- Represent Ten and the Lifestyle Proposition in client meetings, industry events, and cross-proposition strategic discussions.
- Build strong relationships across functions, geographies, and levels, ensuring open and purposeful communication.
- Promote strength in diversity by understanding people as individuals and fostering inclusive, respectful working relationships.
Requirements
- Proven experience in senior partnerships, business development, or category leadership within Lifestyle sectors (Dining, Retail, Entertainment, or Luxury).
- Track record of creating and delivering successful regional strategies aligned with global objectives.
- Strong commercial acumen with expertise in negotiating high-value partnerships and contracts.
- Exceptional leadership skills, with the ability to inspire, develop, and retain high-performing teams.
- Skilled at communicating complex ideas clearly, engagingly, and with sensitivity to diverse audiences.
- Demonstrated ability to anticipate challenges, propose pragmatic solutions, and drive measurable results.
- Collaborative mindset, actively breaking down silos and encouraging resource sharing across teams.
- Strong project management and organizational skills, with the ability to prioritize effectively.
- Comfortable representing the business externally and influencing senior stakeholders.
- Fluent in English; other languages advantageous.