The Role
Crafty is seeking a Business Development Representative who will report directly to our Director of Business Development.
The Business Development Representative (BDR) plays a critical role in driving Crafty’s growth by identifying and qualifying new business opportunities and turning curiosity into real conversations. Reporting to the Director of Business Development, this person will build a prospecting strategy rooted in smart research and thoughtful outreach, then stay consistent and resilient through the realities of outbound. You’ll keep a clean, reliable pipeline in our CRM, communicate clearly across channels, and learn quickly through feedback and coaching. Success in this role comes from pairing strong judgment and organization with a genuine ability to connect, listen, and persist—so we can create a steady flow of qualified opportunities for the team.
Required Attributes
- Prospecting Strategy: Identify, research, and target potential clients in key industries aligned with Crafty's growth strategy. Use a variety of tools and methods, including LinkedIn, CRM databases, and outbound outreach campaigns, to connect with prospects.
- Resilience: The ability to stay motivated, maintain a positive attitude, and persist through challenges or rejection, adapting to setbacks while continuing to work toward goals with determination.
- Coachability: Being open to constructive criticism, implementing feedback from peers and leadership, and demonstrating continuous improvement in prospecting, communication, and sales techniques.
- Pipeline Management: Maintain an organized pipeline of leads in the CRM system. Collaborate with the Director of Business Development and Account Executives to ensure seamless handoffs and follow-ups.
- Effective Communicator: The ability to clearly and persuasively convey information across various channels, actively listen to understand prospects' needs, tailor messaging to different audiences, and build rapport to establish trust and advance opportunities.
Ideal Experience
- 1+ years of professional experience (preferably in a revenue function)
- Excellent communication and interpersonal skills
- Strong organizational skills and attention to detail.
- Comfortable working in a fast-paced and goal-oriented environment.
- Bachelor's degree in Business, Marketing, or a related field is preferred but not required.
Don’t meet all of the qualifications? We want you to consider all of your skills and experiences - both professional and personal- that would make you successful in this role. Although some qualifications are essential, others can be attained with time. We believe diverse perspectives, upbringings, and knowledge contribute to our strong company culture and we encourage you to apply.
Role Goals
- Pipeline Generation: By the end of each month, the BDR will meet outlined SQO and pipeline valuation metrics set out in the variable compensation plan to support revenue growth goals.
- Activity and Outreach: BDR will engage in outbound prospecting efforts in a multi-channel outreach setting, as measured by consistently hitting a schedule rate of 15% month-over-month, and to support overall pipeline acceleration.
- Conversion and Qualification: By the end of the year, BDRs will achieve an 85% conversion rate from booked meetings to qualified opportunities through strong communication skills and using data to refine outbound tactics.
- AI Fluency & Workflow Integration: Develop working proficiency with AI tools relevant to the revenue function. Identify at least one point of friction where AI can reduce manual effort and improve efficiency, implement the improvement, and share findings with the team by Q4 2026.
What we offer:
Our people mean everything to us. When you join Crafty, you’re joining a team of passionate, smart, and supportive people who work incredibly hard and have a good time along the way.
We are proud to offer a compensation package that includes our Crafty healthcare plan, covering primary health, dental, and vision plans, 401k, paid time off, equipment certification courses, and parental leave. And, of course, it also includes Crafty-grade snacks, beverages, and fun events!
Lastly, this role offers a special opportunity: to have a major hand in shaping the future of a young, flourishing company. Your creativity, ambition, and work will steer the direction of our successes.
Our compensation amount for this role is targeted at $66,300 + up to $30,000 in variable compensation (OTE is ~$96,300) in New York City. Final offer amounts are determined by multiple factors including cost of living based on location, candidate experience and expertise, and may vary from the amounts listed above.
Crafty provides equal employment opportunities (EEO) to all employees and applicants for employment without discriminating against race, color, religion, sex, sexual orientation, national origin, age, disability or genetics.
Who We Are:
Crafty’s mission is to help companies craft better workplaces by providing the services and technology to deliver a modern, comprehensive food & beverage program for their employees, no matter where they work. After operating with a vertically integrated supply chain (i.e., directly fulfilling orders from Crafty-operated distribution centers) in Chicago and the Bay Area, our team launched a third party fulfillment model that has rapidly scaled our coverage into over 25 markets globally, in just a year’s time.
At Crafty, we have a diverse, high-powered team, composed of folks in technology, supply chain operations, field operations, sales, account management, and more. Our workplace is dynamic, fast-paced, and just plain fun; we pride ourselves in having an amazing mix of humans who make up our team!