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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
SoFi’s best-in-class in-house creative studio looking for a Design Systems Designer to help build, evolve, and maintain the design systems that support our marketing website. In this role, you’ll contribute to scalable foundations, components, patterns, and guidelines that enable teams to create cohesive, accessible, and high-quality web experiences.
You’ll collaborate with Interactive Design, Brand, Product Design, Engineering, Product Marketing, Content, and Creative partners. While your primary focus will be the design system, you’ll also design landing pages when needed and create custom icons that expand and strengthen our visual language.
The ideal candidate is systems-minded, collaborative, detail-oriented, and comfortable balancing consistency with creativity.
What you’ll do:
- Contribute to the development and maintenance of our marketing web design system, including foundations, components, modules, patterns, and templates.
- Design flexible, scalable solutions that support a range of products, audiences, and marketing needs.
- Create clear design specifications, usage guidance, and documentation for system assets.
- Partner with Engineering to ensure designs are feasible, accessible, responsive, and implemented accurately.
- Collaborate with Brand and Creative partners to translate the visual identity into a cohesive web experience.
- Design and refine landing pages when needed, applying existing system principles while identifying opportunities to improve or expand the system.
- Explore new layouts, visual treatments, and interaction patterns that support user and business goals.
- Create and maintain custom icons for our website and broader icon library.
- Participate in design audits to identify inconsistencies, gaps, and opportunities for improvement.
- Apply accessibility, responsive design, and interaction principles to your work.
- Contribute to design system governance, maintenance, and ongoing improvements.
- Present work, participate in critiques, and communicate design rationale to partners and stakeholders.
- Incorporate feedback thoughtfully and follow through on design updates with a high level of attention to detail.
What you’ll need:
- 4+ years of experience in digital, web, product, or brand design.
- Experience building a design system.
- A portfolio demonstrating strong web design, visual design, and systems thinking.
- Experience designing responsive marketing websites and landing pages.
- Understanding of design system principles, including tokens, components, variants, states, patterns, and templates.
- Systems thinker: Sees patterns across components, modules, tokens, and page experiences; knows when to create, consolidate, or extend a solution.
- Experience collaborating with engineers and working within technical constraints.
- Strong visual design skills, including layout, typography, color, composition, and hierarchy.
- Experience creating or maintaining icon libraries, or a strong interest in developing iconography skills.
- Familiarity with accessibility and inclusive design principles.
- Strong Figma skills, including components, variables, styles, libraries, and prototyping.
- Clear communication and strong collaboration skills.
- High attention to detail and a willingness to ask questions, incorporate feedback, and improve the work.
- Ability to manage multiple priorities while maintaining quality and meeting deadlines.
Nice to have:
- Experience working on financial services, fintech, technology, or other highly regulated websites.
- Experience supporting large-scale marketing websites with many products, pages, and content types.
- Familiarity with HTML, CSS, responsive behavior, and front-end development constraints.
- Experience with motion, interaction design, or micro-interactions.
- Experience working within a brand redesign or evolving visual identity.
- Comfortable incorporating AI tools, including Cursor, into their workflow to support exploration, documentation, prototyping, and system maintenance.