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We have a product that works and a story that is still too complicated. Candidates buy a report because they have a real interview in nine days and want to walk in prepared. That urgency is the whole go-to-market, and we have barely used it. This role owns everything between a stranger and a paying customer. Positioning and messaging, the landing pages, the programmatic company pages that carry our organic search, lifecycle email, pricing experiments, partnerships with bootcamps and communities, and the analytics that tell us which of those was worth doing. This is a builder's role, not a manager's. There is no team to inherit and no agency on retainer. You will write the copy, ship the page, run the experiment, and read the result yourself, and you will get an engineer's help whenever the change is genuinely technical. Own positioning and messaging, and keep the site, the emails, and the product's own copy telling the same story. Build the acquisition engine: organic search, content, communities, partnerships, and paid where the maths supports it. Own the funnel from first visit to first purchase to repeat purchase, and improve it with real experiments. Design and run lifecycle campaigns around the moment that actually matters, which is an interview on a calendar. Run pricing and packaging experiments, and defend the conclusions with numbers. Build the reporting the whole company trusts: acquisition, activation, conversion, retention, and cost per acquisition. Talk to customers every week and bring what you hear back into the roadmap.
Interview Resources
Remote
GTM Lead.
REMOTESENIOR LEVEL