Sales Development Representative (SDR) — Grounded
Detroit, MI (in-person)
About Grounded
Grounded is a 25-person Detroit-based startup building modular electric platforms for specialty vehicles. We take cab chassis from OEMs like Ford and Harbinger and build configurable vehicle systems on top, serving mobile healthcare, RVs, command centers, food and beverage, pet care, and more. Our customers include Colgate, Nokia, the AIDS Healthcare Foundation, and Portland PD. We've raised ~$5M in VC funding and are shipping vehicles in market today.
We also build our own software: a mobile app, fleet dashboard, and onboard computer system that lets customers monitor and control vehicle systems remotely. We design, fabricate, and assemble everything in-house at our facility in Corktown.
The Role
We're hiring our SDR to build the top of Grounded's sales funnel. We sell modular electric vehicles across wildly different verticals — mobile healthcare, RVs, command centers, food and beverage, pet care, and more — to customers ranging from startups to enterprises like Colgate and Nokia. Your job is to find and start conversations with the next wave of them.
This is an early, build-it-from-scratch role. You won't inherit a polished playbook — you'll help create it: figuring out which verticals and personas to target, what messaging lands, and how to turn cold outreach into qualified opportunities for our account managers.
What you'd actually do
Own outbound prospecting: research, identify, and reach out to potential customers across our verticals
Run multi-channel outreach (email, calls, LinkedIn) and qualify inbound interest
Book qualified meetings and hand them off cleanly to account managers
Learn the product and the verticals well enough to speak credibly to very different buyers
Build and refine the outbound playbook — messaging, sequences, target lists — and track what works
Keep CRM data clean and report on pipeline (we use HubSpot)
What we're looking for
1–3 years in an SDR/BDR or similar outbound sales role, ideally B2B
Genuinely comfortable with cold outreach and hearing “no” — persistent and resilient
Strong written and verbal communication; you can tailor a pitch to a hospital, a police department, and a coffee brand
Organized and self-directed; you can build process where none exists
Hungry to grow into a closing role
Startup experience a plus
Nice-to-haves
Experience selling a physical or technical product, or selling into fleets
Familiarity with HubSpot or similar CRM and outbound tooling
Interest in EVs, vehicles, or hardware
Compensation
Competitive base salary + meaningful equity in Grounded + comprehensive health insurance
Why this role is different
Most SDR roles have you reading a script someone else wrote, selling one thing to one type of buyer. Here you'll prospect across a dozen industries for a product people actually get excited about, help build the sales motion from the ground up, and have a clear path to grow as the team scales — working directly with leadership in the room where the playbook gets made.