Social Media Community & Content Intern (Innisfree - Amorepacific US)
Amorepacific US is seeking a creative and organized Social Media Community & Content Intern to join our dynamic in-house team supporting innisfree, a fast-growing K-beauty brand. This is an exciting opportunity to work on impactful social media strategies, brand partnerships, content creation, and community engagement. You’ll gain hands-on experience at the forefront of the beauty industry while contributing to a global brand that has been driving innovation for over 75 years.
Key Responsibilities:
Content Creation & Campaign Support:
· Assist in brainstorming and creating unique, organic content for TikTok, Instagram Reels, and other priority platforms.
· Develop creative concepts for content series and social-first campaigns with the social team.
· Help design social assets using Canva for Instagram Stories, Reels, & Carousels.
· Shoot and edit video content for social media, speaking to camera when needed.
Social Media Community Management:
· Monitor and engage across all social touchpoints by liking and responding to comments, DMs, and tagged content, including ongoing review of recent and boosted posts
· Proactively drive conversation by participating in relevant cultural moments, trends, and comment threads while authentically integrating the brand
· Engage with creators, influencers, partners, and key retailers (e.g., Sephora, Sephora Squad) to strengthen brand visibility and relationships
· Support community building by recognizing meaningful creator and audience milestones and high-impact content opportunities
· Curate and obtain usage rights for user-generated content (UGC) to amplify brand storytelling.
· Monitor social trends and pop culture moments to identify opportunities for dynamic brand content.
Reporting & Insights:
· Pull weekly social media performance reports using Dash Hudson, identifying actionable insights.
· Analyze campaign metrics to inform future content strategies and provide leadership with data-driven recommendations.
Logistical & Organizational:
· Manage closet inventory, including organization, tracking, and upkeep
· Coordinate and fulfill creator product orders
· Provide daily operational and administrative support as needed
Key Qualifications:
· Bachelor’s Degree (or pursuing one) in Communications, Marketing, or a related field.
· 1-2 years of experience in social media, content creation, public relations, or marketing (beauty or lifestyle experience preferred).
· Proficiency in Canva and video editing tools. Comfortable in front of the camera.
· Strong understanding of the beauty industry and social media trends.
· Excellent copywriting, organizational, and communication skills.
· Ability to manage multiple tasks, meet deadlines, and thrive in a fast-paced environment.
· Hands-on, collaborative team player with a positive attitude and “roll-up-your-sleeves” mentality.
· Must be passionate about beauty and working in social media
· This role offers a chance to gain real-world experience in social media strategy, providing the perfect foundation for a career in beauty and communications.
OPTIONAL: Please provide a creative portfolio or examples of previous work
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.