The Weather Channel Account Executive is responsible for developing all advertising and business opportunities in the assigned geographic territory. The ideal ad sales executive will also be responsible for maintaining and growing existing clients, while working as a team player within weather.com (TWC digital) to exceed annual goals. Ideal candidate will possess a lengthy list of local contacts at all agency and advertiser levels.
Essential Duties and Responsibilities
- Generate customer leads
- Schedule and complete client presentations
- Develop client solutions and proposals
- Manage customer / client relationships through full sales cycle Revenue
- Achieve individual revenue goals for TWC digital
- Follow pricing policies to maximize revenue
- Work with all available sources to identify potential customers
- Manage and develop solutions that optimize customer satisfaction
- Develop and maintain relations with the largest clients and prospects
- Administration
- Manage expenses responsibly
- Communicate effectively with Marketing Associates
- Lead trafficking efforts to superior customer service
Education, Experience, Certification Requirements
- 5 years plus Outside Media Sales experience and 3 years experience Digital Ad Sales required
- Bachelor's degree or equivalent experience.
Knowledge, Skills and Abilities
- Full sales cycle experience (from prospecting through account maintenance)
- Consultative Sales experience
- Proposal writing experience
- Advertising Agency background and experience beneficial
- Proficient in developing client proposals/presentations
- Experienced in identifying and establishing prospect lists
- Collaborative abilities to work with internal production team
- Proficiency & experience developing and executing strategic marketing plans
- Excellent communication skills including being articulate in all environments
- Problem solver and able to identify and translate customer needs into solutions