We’re looking for a creative, detail-oriented, and execution-focused Growth Marketing Specialist to cover a maternity leave on a part-time schedule of 32 hours per week and keep our event campaign strategy running at full speed. In this temporary role, you’ll step in to deliver the end-to-end campaign execution that drives sponsorship bookings, and pipeline for our events. You’ll be a skilled HubSpot user and an exceptional writer who can turn strategy into compelling email, social, and ad copy that performs. This is a great fit for someone who can hit the ground running, take ownership quickly, and thrive in a fast-paced B2B tech environment.
Key Responsibilities:
- Execute the event campaign strategy across email, social, paid, and web channels, ensuring campaigns launch on time and align with global messaging and goals.
- Build, schedule, and manage event email programs in HubSpot, including invitations, reminders, and post-event nurture, along with landing pages, forms, lists, and workflows.
- Write clear, engaging, on-brand copy for email, social, and ads that drives sponsor bookings.
- Consult and help manage paid social and search campaigns that support event promotion, monitoring spend and optimizing for lead quality and volume.
- Coordinate event promotion timelines and campaign calendars with the broader Marketing, Sales, and Events teams.
- Partner with Marketing Operations to ensure accurate lead capture, list segmentation, routing, and attribution for event campaigns.
- Track, analyze, and report on campaign performance (open rates, click-through, registrations, attendance, and pipeline influence), and use insights to test and optimize.
- Maintain documentation, templates, and handoff notes to ensure a smooth transition at the start and end of the coverage period.
Qualifications:
- 2–4 years of experience in B2B marketing, with hands-on experience in campaign execution, demand generation, or growth marketing.
- Strong proficiency in HubSpot (email, landing pages, forms, lists, workflows, and reporting).
- Exceptional writing skills, with a proven ability to craft compelling email, social, and ad copy and adapt tone for different audiences and channels.
- Experience supporting or promoting events (virtual or in-person) with a focus on driving sponsorships.
- Working knowledge of paid advertising platforms (e.g., LinkedIn Ads, Google Ads) and campaign analytics.
- Highly organized, with strong attention to detail and the ability to manage multiple deadlines independently.
- Analytical mindset with a passion for testing and performance optimization.
- Ability to collaborate cross-functionally and quickly ramp up in a temporary capacity.
- Experience in the technology or SaaS industry is highly preferred.
Why Join Us?
- Impact: Step into a high-visibility role and own the execution of live event campaigns from day one.
- Collaboration: Work with a dynamic, cross-functional team in a fast-paced environment.
- Growth: Build your portfolio of campaign results and sharpen your skills in B2B growth marketing.
The expected total annual compensation, depending on location and experience, is between $70,000 - $90,000, inclusive of base salary and variable compensation.
Foundry is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.
Interested? Apply today and help us keep our event campaigns performing at their best!