The Digital Product & Personalization Specialist leads personalization, experimentation, and digital optimization initiatives across web and app experiences. This role manages the day-to-day operation of the personalization and testing platform and partners cross-functionally with Marketing and Ecommerce Teams to deliver customer-focused experiences that improve conversion, engagement, and revenue. Personalization and Experimentation Manage and optimize the personalization and experimentation platform across web and app Assist with developing and executing the personalization and experimentation roadmap Lead A/B tests from hypothesis and audience strategy through configuration, QA, deployment, analysis and recommendations Build and manage audience segments, targeting rules, and personalization strategies Digital Product & UX Optimization Identify opportunities to improve digital experiences, customer journeys, and conversion through testing and data-driven optimization Partner with Product, UX/UI, Creative, Technology, Ecommerce, and Marketing teams to define website and app enhancements Support QA/UAT and evaluate customer experience and business impact following launches Analytics and Insights Analyze experimentation, customer behavior, and digital performance using tools such as Adobe Analytics and Quantum Metric Build and maintain dashboards and reporting to measure test and personalization performance Communicate insights, results, and recommendations to stakeholders and leadership Cross-Functional & Program Management Coordinate requirements, creative, technical implementation, timelines, dependencies, approvals, and deliverables across teams Facilitate recurring testing and optimization planning sessions and maintain testing documentation and processes Identify and communicate risks, blockers, and technical constraints to keep initiatives moving Platform & Process Optimization Partner with Technology vendors on platform enhancements, integrations, and new capabilities Improve experimentation processes, workflows, and operational efficiency Support strategic digital optimization initiatives and special projects #LI-SE1 #IND3 #LI-HYBRID We set trends through our merchandise and, more importantly, through the way we work. At Belk you will find a positive, inclusive, vibrant and fast-paced environment where you have access to all the tools and resources necessary to be effective in your job. Furthermore, we know access to senior leadership is critical to making company-wide initiatives a reality and getting great ideas to the forefront of our business. Time and time again, our associates are grateful for the opportunities they have to meet with Belk´s senior most leaders. Diversity is about embracing our differences and realizing they are what makes us stronger. We believe in an inclusive environment where everyone feels valued, respected, and welcomed to bring their whole selves to work or to shop. We are on a mission to break down inequality and leverage our influence to make a position impact against racism every day. Above all else, here you’ll find opportunities to make huge impact. It´s the result of dynamic initiatives, financial and structural support, and strong investments in the areas that are taking Belk to new heights. Back to Belk Careers Home Back to Belk Corporate Job List Accessibility Guidelines Belkcareers.com is committed to making the online application experience easy and accessible to individuals with disabilities. We’re constantly making improvements to comply with the "Americans with Disabilities Act" and the Web Content Accessibility Guidelines. If you can’t access information on belkcareers.com due to a disability, you may contact one of our friendly Shared Services representatives at 1-800-588-3700 to help you with the application process. We are an Equal Opportunity Employer Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.

Digital Personalization Specialist (Hybrid).

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