Job Description: Work/responsibilities regularly span multiple job families within this job group. Develops and executes comprehensive marketing, business development, brand and external communication strategies, tactical plans and programs to optimize market share and profitability. Identifies, develops and maintains customer and partner relationships and meet service requirements. Partners cross-functionally (e.g., with sales). Leads market research to assess current and future market conditions, competitive product, service and pricing practices and changing customer/prospect dynamics in order to influence new product/service development. Includes Marketing Operations. Plans, develops and manages marketing events (e.g., trade shows, conventions, sales meetings) for internal and/or external clients. This job family is intended to accommodate 1) jobs whose accountabilities span two or more job families within the job group; 2) jobs that are not covered by a defined job family within the job group; 3) managerial roles spanning more than one family that are not broad enough in scope and impact to be assigned to the Business Unit/General Management job family within the Management job group. Job Requirements: Responsibilities: Own and manage the product strategy, positioning and lifecycle for the portfolios in India. Drive Market Development – segmentation, targeting, product positioning, new product launches and pricing. Lead Product Promotions – communication, discounting, schemes, offers and deals – to build brand equity and drive sales. Conduct ongoing market research, competitive analysis and voice-of-customer/voice-of-sales inputs to identify trends, growth opportunities and customer needs. Develop market segmentation and target customer profiles to guide positioning and messaging. Design and own the annual marketing and product plan, aligning brand priorities with business and sales objectives. Work closely with the Training & Education (T&E) and Sales teams to drive market share gain using the T&E platforms. Coordinate with the regulatory team on new product launches and registrations for products. Build and manage excellent stakeholder relationships, including handling of key accounts (KOLs, clinicians and channel partners). Track, measure and evaluate campaign and product performance (ROI, market share, reach, engagement) using data-driven insights, and optimize plans accordingly. Maintain, track and create marketing and product collaterals, and manage related inventory. Ensure timely and accurate reporting. Actively participate in T&E events and conferences, promoting products and engaging with customers to deepen market understanding. Skills Minimum 7 years’ work experience in the MNC Medical Devices or specialty Pharma industry, with experience in training and/or selling. Excellent stakeholder management and ability to handle key accounts. Strong value orientation and performance track record. Management degree required; BDS preferred. Other desired skills: Sound clinical/product knowledge of dental implants and related surgical & prosthetic workflows Ability to identify, build and communicate product value propositions relatable by clinicians Strong customer service mindset Able to work in a cross functional, matrixed environment Ability to influence cross-functional teams without formal authority Tech-savvy, fully competent in IT (Word, Excel, PowerPoint, Windows OS) Highly developed communication, presentation and interpersonal skills Strong ability to understand and deliver on technical/clinical user requirements Hands-on, detail-oriented, and meticulous nature Proactive, self-driven, good analytical and outstanding problem-solving skills Strong analytical and market research skills, with the ability to translate data into strategic recommendations Proven ability to develop segmentation frameworks and conduct competitive analysis Strategic planning and business acumen, with the ability to align product plans with sales and business objectives Willingness to travel extensively across the assigned territory Operating Company: Nobel Biocare Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place. Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care. Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit www.envistaco.com.

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