The Digital Content & Social Media Manager is responsible for developing and executing the company’s digital content and social media strategy to strengthen brand visibility, engagement, and reputation across relevant digital channels. The role translates business and communication priorities into compelling, audience-focused content and ensures a consistent and distinctive brand presence across digital platforms.
Working closely with Corporate Communications, Marketing, Employer Branding, business functions, and local markets, the position leads content planning, creation, distribution, and channel management across social media and other digital touchpoints. The role combines strategic thinking, storytelling, creativity, and data-driven optimization to build meaningful relationships with audiences and increase the impact of digital communications.
The position also drives continuous improvement of the company’s digital presence by identifying emerging platforms, formats, technologies, and audience behaviors, ensuring that content remains relevant, engaging, and aligned with the company’s brand, strategy, and reputation.
Digital Content Strategy & Planning:
Develop and execute the digital content strategy aligned with corporate, brand, business, and communication priorities.
Build editorial calendars and content plans across key digital channels and audiences.
Translate complex business topics into clear, relevant, and engaging digital stories.
Identify content opportunities around corporate milestones, innovation, people, products, sustainability, and industry topics.
Social Media Strategy & Channel Management:
Lead the company’s social media strategy and day-to-day channel management.
Define channel roles, content formats, tone of voice, and audience strategies across platforms.
Manage publishing, community engagement, and social media interactions.
Ensure consistent brand positioning and messaging across global and local social channels.
Content Creation & Storytelling:
Develop and oversee high-quality written, visual, video, and multimedia content.
Create compelling stories tailored to different audiences, platforms, and stages of the content journey.
Work with internal experts, leaders, employees, and external creators to identify and develop authentic stories.
Ensure content follows brand, editorial, accessibility, and quality standards.
Digital Engagement, Insights & Innovation:
Monitor channel performance, audience behavior, trends, and digital conversations.
Establish KPIs and use analytics to optimize content, campaigns, and channel performance.
Identify emerging platforms, technologies, formats, and trends relevant to the company and its audiences.
Continuously test and improve content approaches based on data and audience insights.
Governance, Collaboration & External Partners:
Collaborate with Corporate Communications, Marketing, Employer Branding, HR, business units, and local markets to ensure integrated digital communications.
Develop digital and social media guidelines, toolkits, and best practices.
Coordinate external agencies, content creators, production partners, and other suppliers.
Support digital communications during major corporate announcements, campaigns, issues, and reputation-sensitive situations.
- Bachelor's or Master's degree in Communications, Digital Marketing, Journalism, Media Studies, Marketing or a related field.
- Experience and strong understanding of digital communications, social media management, and content marketing principles.
- Experience creating and optimizing content for platforms such as LinkedIn, YouTube, websites, and emerging digital channels.
- Strong understanding of content storytelling and audience-centric communication. Ability to adapt complex business topics into engaging digital content.
- Knowledge of corporate reputation management in digital environments.
- Strong stakeholder management and influencing skills. Ability to build trust and collaborate effectively across cultures, functions, and organizational levels. Ability to operate effectively in a dynamic, international business environment.
- Technical & Digital Skills - Experience with Content Management Systems (CMS) and website publishing processes.
- Strong understanding of SEO, accessibility requirements, and digital content best practices.
- Familiarity with web analytics and social media monitoring tools (e.g., Google Analytics, LinkedIn Analytics, Sprinklr, Hootsuite, Meltwater, or similar).
- Experience with digital asset management systems. Familiarity with AI-supported content creation, editing, and optimization tools.
- Analytics & Performance Management Experience - Measuring and analyzing content and channel performance.
- Ability to derive actionable recommendations from engagement, traffic, and audience data. Experience defining and tracking digital communication KPIs.
- Strong organizational skills and attention to detail.
- Excellent written and verbal communication skills in English (German is a plus).
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