Key Responsibilities
Operational Leadership
- Translate marketing strategy into executable plans aligned with commercial objectives.
- Develop and maintain scalable processes, governance, and standard work that improve organizational effectiveness.
- Identify opportunities to increase marketing efficiency, effectiveness, and business impact.
Campaign Excellence
- Lead operational execution of integrated marketing campaigns across all channels.
- Coordinate campaign execution through agency partners and internal stakeholders.
- Ensure campaigns launch on time, align with business priorities, and deliver measurable outcomes.
- Maintain visibility into campaign performance and recommend optimization opportunities.
Marketing Analytics & Performance
- Own marketing performance reporting and executive dashboards.
- Measure campaign effectiveness, marketing contribution to pipeline, lead generation, conversion rates, and channel performance.
- Translate data into actionable business recommendations.
- Establish KPIs and reporting frameworks that drive accountability and continuous improvement.
Agency & Partner Leadership
- Serve as the primary operational lead for external marketing agencies and strategic partners.
- Establish priorities, evaluate performance, and ensure deliverables support business objectives.
- Hold partners accountable for quality, execution, and measurable business outcomes.
- Continuously evaluate opportunities to improve agency effectiveness and return on investment.
Marketing Technology
- Provide functional oversight and prioritization for the marketing operations resources supporting HubSpot, Salesforce, Qualified, 6Sense, and marketing automation.
- Ensure marketing technology platforms work together to support demand generation and customer engagement.
Marketing Governance & Prioritization
- Lead the marketing intake and prioritization process.
- Balance resources across internal teams, contractors, and agency partners.
- Ensure marketing investments remain focused on the highest-value business opportunities.
- Remove operational barriers and improve cross-functional collaboration.
Required
- Bachelor's degree in Marketing, Business, Communications, or similar work experience.
- 8+ years of experience in B2B marketing, marketing operations, demand generation, or integrated marketing.
- Experience leading integrated marketing campaigns and cross-functional initiatives.
- Strong analytical and business acumen with experience developing executive-level reporting.
- Experience managing external agencies and strategic partners.
- Experience with CRM and marketing automation platforms, preferably Salesforce and HubSpot.
- Experience managing digital marketing initiatives.
Preferred
- HubSpot
- Salesforce CRM
- Google Analytics
- Power BI
- Adobe Experience Manager
- 6Sense
- Qualified
- Smartsheet
- Experience supporting commercial organizations in a high-growth B2B environment.
Core Competencies
- Strategic thinking
- Operational leadership
- Data-driven decision making
- Marketing analytics
- Executive communication
- Cross-functional influence
- Organizational agility
- Agency leadership
- Process improvement
- Organizational prioritization
- Continuous improvement mindset
Success Measures
Success in this role will be measured by:
- Increased marketing contribution to pipeline and revenue.
- Consistent on-time execution of integrated marketing campaigns.
- Improved marketing performance visibility through executive dashboards and KPIs.
- Increased efficiency across marketing operations, agencies, and technology platforms.
- Strong stakeholder satisfaction across Marketing, Sales, and Commercial Leadership.
- Establishment of scalable operational processes that support long-term business growth.