Workflow & Traffic Management
- Lead and continuously improve the creative operations framework, ensuring clear governance, prioritisation, planning and delivery practices across APAC.
- Set standards for intake, briefing, workflow, traffic management, capacity planning and delivery readiness across Creative and Marketing teams.
- Ensure work flows efficiently through the in-house agency, with clear prioritisation, realistic timelines and proactive management of workflow risks and bottlenecks.
- Maintain visibility of all work in progress across Creative Services and Video Production, ensuring stakeholders and teams are aligned on priorities, timelines and delivery expectations.
- Manage workflow, traffic and scheduling across multiple concurrent projects and campaigns, balancing business priorities with team capacity and delivery requirements.
- Coordinate workflow planning and resource allocation across teams to support balanced workloads, efficient delivery and optimal team utilisation.
- Identify scheduling conflicts, changing delivery requirements and workflow constraints early, and drive practical solutions that maintain delivery momentum.
Capacity Planning & Resource Allocation
- Lead quarterly, monthly and ongoing capacity planning by aligning business demand with team capability, capacity and delivery priorities.
- Partner closely with marketing stakeholders, creatives, producers and the broader Creative Operations team to ensure work is appropriately scoped, prioritised and set up for successful delivery.
- Establish effective capacity and resource planning practices across teams and markets, balancing demand, available capability, priorities and external support requirements.
- Monitor utilisation and workload balance, escalating resourcing risks and recommending adjustments to sequencing, scope, timelines or external support.
Brief Intake, Workflow Quality & Delivery.
- Lead training and capability uplift across marketing and non-marketing teams so incoming briefs are complete, clear, appropriately scoped and contain the information required before being accepted into the agency workflow
- Ensure briefs, timelines, dependencies, stakeholder communications, delivery risks and readiness are visible and actively managed through to completion.
- Drive consistent workflow and traffic management practices that improve visibility, reduce friction and enable timely, high-quality output.
- Contribute to the continuous improvement of workflow processes, operational discipline and ways of working to support scalable, high-quality creative delivery across APAC.
Performance, Reporting & Continuous Improvement
- Define and maintain reporting frameworks that provide clear visibility of agency performance, workload trends, delivery activity, capacity, team utilisation and operational effectiveness.
- Provide regular reporting, insights and recommendations to leadership and stakeholders to support transparency and informed decision-making.
- Use performance data and stakeholder feedback to identify opportunities to improve planning, communication, tooling, workflow and ways of working.
Lead the implementation of scalable processes, governance and tools that strengthen operational discipline and enable creative teams to focus on high-value work.
Success Measures
- A clear, scalable and consistently adopted creative operations model that supports business priorities across APAC.
- Efficient and consistent movement of work through the in-house agency, from brief intake through to delivery.
- High visibility of work in progress, priorities, timelines, delivery risks, team capacity and resource allocation.
- Major campaigns and multi-market delivery activity are operationally well planned, with risks, dependencies, capacity and decisions visible early.
- Effective balancing of workload and resource allocation across teams, with improved team utilisation and delivery readiness.
- Reduction in workflow bottlenecks, scheduling conflicts, avoidable rework and delivery delays.
- Clear and consistent reporting on Creative Services activity, operational performance, capacity, delivery trends and opportunities for improvement.
- High-quality briefing and smooth onboarding of work into the agency workflow.
- Positive feedback from both in-house agency teams and briefers regarding communication, visibility, prioritisation and delivery management.
- Improved workflow efficiency, operational discipline, transparency and consistency across the in-house agency.
- Strong collaboration and alignment across Creative Services, Video Production, Creative Operations, and marketing stakeholders.
- A capable, engaged and continuously improving Creative Operations team that enables creative teams to focus on high-value work.
- Proven experience in traffic management, workflow coordination, creative operations or resource management within an external or in-house agency
- Strong understanding of creative, content and production workflows across design, copy and video.
- Demonstrated experience managing multiple concurrent projects, deadlines and priorities within a fast-paced environment.
- Strong capability in resource allocation, workflow planning and capacity management.
- Excellent organisational skills with strong attention to detail.
- Highly developed communication and stakeholder management skills.
- Ability to maintain calm and clarity under pressure while navigating changing priorities.
- Strong problem-solving skills with the ability to identify workflow risks and proactively resolve issues.
- Excellent communication skills, with the ability to provide clarity, visibility and alignment across senior stakeholders and delivery teams.
- Experience using workflow and project management tools