Roles & Responsibilities
- You will be responsible for developing and executing omnichannel activation plans with a digital-first promotional approach for HCPs and Mega Brands.
- You will be responsible for analyzing insights from campaign results and identifying improvement strategies for better outcomes.
- You will be responsible for researching HCP content consumption behaviour and proposing cost-effective tools for inclusion in OCM scope.
- You will be responsible for transforming requirements into actionable plans and managing service providers to implement them.
- You will be responsible for educating teams on KPIs, targets, and approaches related to the digital strategy.
- You will be responsible for collaborating with cross-functional teams, including Marketing, Sales, Finance, IT, and others, to drive the digital agenda.
- You will be responsible for evaluating talent, managing performance, and identifying team development needs to ensure annual performance results.
- You will be responsible for adhering to corporate performance management processes and supporting evolving team members.
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Educational Qualification
Graduate degree preferably in Math or IT
Minimum Work Experience
8+ years overall experience
Skills & Attributes & Critical Exposures Functional Skills
- Digital savvy
- Excellent analytical skills
- Presentation skills
- Very strong communication skills
- Team player
- People management
Resident Skills
- Business Acumen
- Storytelling
- Market Intelligence
- Data Analysis
Behavioural Skills
- Adaptability to manage dynamic challenges effectively.
- Collaboration and teamwork to achieve shared objectives.
- Clear and impactful communication to build strong relationships.
Critical Exposures
- Experience as Digital P&L ownership in pharma / Non-pharma (FMCG, Banking, Consumer Health) industry is desired.
- Exposure to a comprehensive digital media strategy (specific focus on generating more leads, leveraging more digital channels etc) is preferred.
- Experience in marketing analytics and Digital content creation, plus Inbound and Outbound marketing experience is desired
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Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.
" Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/"