B2B Product Growth Lead — Own the end-to-end growth of Axelerant’s B2B SaaS product, Fynn, from positioning and pricing to launch, demand generation, sales, community, activation, and revenue. This is a zero-to-one role where you’ll be the primary owner responsible for getting the first 10 paying customers within 90 days and building a repeatable growth playbook.
In simple terms: We’re looking for someone who can take a B2B SaaS product from zero to paying customers and own the entire journey from marketing to sales and revenue.
Key Responsibilities
- Product Positioning & Messaging: Define the target customer, value proposition, competitive differentiation, and buyer-focused messaging.
- Pricing & Packaging: Develop pricing and packaging recommendations in collaboration with product and leadership.
- Product Launch: Own the launch process, including pilots, early access, demos, self-serve sign-ups, and conversion assets.
- Demand Generation: Drive growth through landing pages, paid/organic campaigns, content, SEO, AEO, and GEO.
- Sales & Outbound: Build target-account lists, create outreach sequences, conduct sales calls, and close the first customers directly.
- Community Building: Develop an early user community of design partners, advocates, and users.
- Marketplaces & Partnerships: Increase product visibility through app directories, integration marketplaces, partner networks, and review platforms such as G2.
- Events: Plan and leverage webinars, launch events, meetups, and conferences to generate awareness and leads.
- Lifecycle & Activation: Improve onboarding, product activation, trial-to-paid conversion, and customer engagement.
- Analytics & Revenue Ownership: Define the key growth metric, instrument the funnel, track performance, and own the resulting revenue/customer number.
- Customer Feedback: Turn feedback from pilots and early customers into improvements to the product positioning and product roadmap.
- Growth Playbook: Document the successful go-to-market motion so it can be reused for future Axelerant products.
Requirements
- Proven experience launching B2B software/SaaS products to market, ideally more than once—not just marketing an existing product.
- Experience owning positioning, messaging, and pricing end to end.
- Proven track record of owning and achieving revenue or paying-customer targets.
- Comfortable with sales, including conducting early-stage sales calls and closing customers directly.
- Daily, hands-on use of AI tools as part of your working process.
- Comfortable being the first and only person in a new function and working with high autonomy.
- Strong clear, evidence-led writing skills.
- Strong curiosity about how products work and ability to communicate effectively with engineering/product teams.
- Willingness to deeply understand and immerse yourself in the market, competitors, customers, communities, pricing, and product landscape.
- Comfortable working in a zero-to-one environment without an established playbook.
Strongly Preferred Signals
- Experience taking a B2B/enterprise product from zero to its first paying customers.
- Experience selling to technical, HR, or operations buyers.
- Experience building a repeatable launch/growth motion that others can reuse.
- Strong bias toward shipping, testing, and learning quickly rather than over-polishing.
- Deep expertise in one specific market/category, rather than shallow experience across multiple categories.