The Freelancer Group operates three global platforms: Freelancer – the world's largest freelancing and crowdsourcing marketplace by number of users and projects posted – Escrow.com, the world's leading online escrow payments platform, and Loadshift, Australia's largest freight exchange.
About the Role
This is primarily an earned media and social media role. We're not looking for a copywriter or a blogger. We're looking for someone who understands what makes a story land in a publication, who can spot a media angle in a data dashboard, and who can draft a pitch that a journalist actually wants to read.
You'll work directly with the Director of Communications in Sydney as the execution layer for a fast-moving, data-driven earned media operation. The work spans three distinct brands and moves quickly – one day you might be pitching a freight industry story to a business journalist, the next you're pulling Escrow.com transaction data for a quarterly report or turning a freelancer's career story into a case study campaign.
A background in journalism or PR is strongly preferred. If you've spent time in a newsroom, you'll understand the pace, the instincts and the standards we're working to.
What You'll Do
Earned Media
- Support the Director of Communications on earned media pitching – drafting press releases, pitch emails and media materials for ongoing campaigns
- Maintain and update journalist contact lists across relevant beats (technology, business, finance, logistics, labour markets)
- Send and track pitch outreach; manage follow-up sequences; log coverage and calculate earned media value
- Respond to journalist callouts and HARO-style requests relevant to our platforms
- Research media angles daily – scanning RSS feeds, news aggregators and platform data for newsjacking opportunities that connect to Freelancer, Escrow.com or Loadshift
- Stay across the tech, business and labour market news cycle; identify moments where our platform data or user stories add something meaningful to an ongoing conversation and move quickly to capitalise
Case Studies
- Identify strong story candidates by mining internal data: transaction records, Trustpilot reviews, Loadshift carrier profiles, Preferred Freelancer inductees and high-value platform activity
- Conduct interviews with clients, freelancers and platform users; develop their stories into case studies for earned media, social media and blog use
- Maintain the Master Case Study Database – appraising new leads, updating status and flagging Tier A candidates for active campaigns
Social Media
- Draft social media copy across the four content pillars (Celebrate, Educate, Commentate, Captivate) for Freelancer, Escrow.com and Loadshift channels
- Monitor social media trends across platforms; identify formats, moments and cultural conversations with potential for high organic reach and bring ideas for content that could break through
- Work with the Motion Designer and Viral Media Specialist to develop integrated content campaigns
- Adapt tone and voice across three distinct brands: Freelancer (direct, no-BS, motivational), Escrow.com (premium, confident, trust-focused) and Loadshift (grounded, Australian, industry-respectful)
Data & Research
- Scan internal analytics weekly to identify content and story opportunities: trending job categories, keyword movements, recently completed projects and platform milestones
- Compile media monitoring reports and maintain earned media tracking logs
General
- Support the Social CX team with customer feedback across social platforms as required
Requirements
What We're Looking For
- 2+ years in journalism, PR, media relations, or communications – ideally with experience pitching and placing stories
- Strong news instincts: you can read a data table or a trending chart and immediately know what's a story and what isn't
- Excellent written English – clean, direct prose that sounds like a person and reads well across formats (pitch email, press release, social caption, case study)
- Comfortable with research – you know how to find the angle, dig into a dataset and identify what's actually interesting
- Experience writing and placing pitches, or a journalism background that gives you a clear understanding of what editors and journalists are looking for
- Organised and self-directed – able to manage multiple briefs and deadlines without daily supervision
- Confidence on the phone or video call for interviews with case study candidates
Nice to Have
- Experience with media databases or PR tools (Muck Rack, Prezly or similar)
- Familiarity with analytics tools (Google Analytics, social platform analytics)
- Understanding of freelancing, fintech, logistics or marketplace business models