Position Overview
We are seeking a highly driven and strategic Marketing & Growth Strategist to lead our client acquisition, marketing, and growth initiatives. This role is responsible for developing and executing comprehensive marketing strategies that generate qualified leads, strengthen our brand presence, drive client acquisition, and support the growth of our recruitment and outsourcing services.
The ideal candidate combines strategic thinking with hands-on execution, has experience building marketing funnels, managing client and vendor relationships, and can create scalable growth systems that contribute directly to revenue generation.
Key Responsibilities
Growth & Client Acquisition Strategy
- Develop and implement growth strategies to increase client acquisition and revenue.
- Identify new business opportunities, target industries, and market segments for recruitment and outsourcing services.
- Design and optimize lead generation campaigns across digital and traditional channels.
- Create systems for prospecting, nurturing, and converting potential clients.
- Monitor market trends, competitor activities, and industry opportunities to drive growth initiatives.
Marketing Strategy & Planning
- Develop and maintain the company's annual and quarterly marketing plans.
- Build and execute integrated marketing campaigns to increase brand awareness and lead generation.
- Create and manage marketing budgets, timelines, and performance metrics.
- Establish positioning and messaging strategies for recruitment, staffing, and outsourcing solutions.
- Collaborate with leadership to align marketing objectives with overall business goals.
Marketing Funnel Development & Optimization
- Design and manage end-to-end marketing funnels from awareness to conversion.
- Implement lead nurturing strategies using CRM and marketing automation platforms.
- Track campaign performance and optimize conversion rates throughout the customer journey.
- Develop landing pages, email sequences, content strategies, and lead magnets.
- Analyze funnel performance and provide recommendations for continuous improvement.
Client & Vendor Management
- Build and maintain strong relationships with existing and prospective clients.
- Coordinate with vendors, marketing partners, agencies, and service providers to ensure successful project execution.
- Manage partnerships and strategic alliances that support business growth.
- Serve as a key point of contact for marketing-related client initiatives and collaborations.
- Ensure client satisfaction through proactive communication and strategic support.
Brand Development & Digital Marketing
- Strengthen company branding across digital and offline channels.
- Oversee website, social media, content marketing, SEO, email marketing, and paid advertising efforts.
- Develop thought leadership and employer branding initiatives.
- Ensure consistent brand messaging across all marketing materials and communications.
Analytics & Reporting
- Establish KPIs and reporting frameworks for marketing and growth activities.
- Track lead generation, conversion rates, client acquisition costs, ROI, and campaign effectiveness.
- Present regular performance reports and growth recommendations to management.
- Use data-driven insights to improve marketing performance and business outcomes.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3-5+ years of experience in growth marketing, business development, client acquisition, or strategic marketing.
- Experience within recruitment, staffing, outsourcing, BPO, professional services, or related industries is highly preferred.
- Proven track record of generating leads and acquiring clients through strategic marketing initiatives.
- Strong understanding of marketing funnels, CRM systems, automation tools, and digital marketing channels.
- Experience managing client and vendor relationships.
- Excellent communication, presentation, and project management skills.
Preferred
- Experience with HubSpot, Salesforce, Zoho CRM, or similar platforms.
- Knowledge of SEO, PPC, content marketing, email marketing, and social media advertising.
- Experience developing go-to-market and growth strategies.
- Strong analytical and reporting capabilities.
Key Performance Indicators (KPIs)
- Number of qualified leads generated
- Client acquisition rate
- Marketing-qualified leads (MQLs)
- Sales-qualified leads (SQLs)
- Cost per lead (CPL)
- Client acquisition cost (CAC)
- Marketing campaign ROI
- Funnel conversion rates
- Client retention and satisfaction metrics
- Revenue contribution from marketing initiatives
What Success Looks Like
Within the first 6 months, the Marketing & Growth Strategist will have:
- Developed and implemented a comprehensive marketing and growth plan.
- Established a measurable lead generation and client acquisition system.
- Improved conversion rates across the marketing funnel.
- Strengthened client and vendor relationships.
- Created scalable marketing processes that contribute directly to business growth and revenue generation.