Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you. The Senior Director, Demand Generation will play a lead role in driving full-funnel multi-channel marketing campaigns to strengthen brand position, engage target audiences, acquire prospects and grow customers through measurable marketing activities. You will design, execute, and scale omnichannel demand generation strategies, built on AI-first foundation that captures the attention of various target audiences, nurtures through the buyer's journey, and converts into a high-quality sales pipeline. You will lead a multifaceted team of campaign managers and marketing specialists, partnering across various marketing teams, sales and business leadership to deliver impactful go-to-market campaigns. This role will own and operate campaign management, account-based marketing, marketing events (e.g. trade shows and webinars) and leverage marketing technology, data & insights to deliver commercial impact aligned to business objectives. The ideal candidate is a strategic thinker, collaborator and process builder who scales and aligns marketing effectiveness with a tech-savvy and data-driven approach. What You'll Do: Campaign Strategy & Execution: Own the full-funnel marketing strategy, integrating AI-driven insights to optimize demand creation, pipeline velocity, MQL-to-SQL conversion, and campaign ROI. Account-Based Marketing (ABM): Build and scale a strategic account program and tiered GTM approach, utilizing intent data and personalized, multi-touch campaigns to drive penetration within high-value enterprise accounts. Sales Enablement & Alignment: Serve as the primary marketing partner to Sales leadership. Establish clear SLAs for lead handoff, foster 'Smarketing' collaboration, and equip the team with the tools (e.g., Seismic, Demandbase) to turn leads into relationships. Field Marketing & Events: Direct the strategy, budget, and resources for our trade show and webinar portfolio. Implement a tier-based operating model to ensure high-impact engagements at scale. Marketing Operations & Reporting: Partner with marketing data, insights and technology teams to optimize the martech stack (e.g., Salesforce, Demandbase). Ensure clean data hygiene, accurate attribution, and scalable processes Marketing Events: Direct strategy, budget and resources for trade show and webinars across multiple lines of business leading team in execution Team Leadership: Hire, mentor, and lead a high-performing team, fostering a culture of data-driven experimentation and continuous improvement. What experience you need: BA/BS degree; MBA preferred 7+ years marketing experience, with 3+ years leading B2B marketing teams What experience could set you apart: Experience leading cross-functional teams in an enterprise, matrixed organization. Proven ability to translate complex data into executive-level reporting focusing on pipeline momentum and ROI. Experience developing and operationalizing AI marketing workflows. Experience using modern marketing tools for demand generation and account-based marketing (e.g. Salesforce, Demandbase) Ability to think strategically with strong process orientation Demonstrated ability to execute cross-functionally in an enterprise matrixed organization Excellent written and verbal communication skills with all levels of an organization, including presentations, analysis & reporting, process flow diagrams, etc. #LI-JD1 We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks. Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference! Primary Location: USA-St. Louis-Clayton Function: Function - Marketing Schedule: Full time At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence. We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best. Equifax is an Equal Opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, ancestry, age, sex/gender, sexual orientation, gender identity or expression, service in the Armed Forces, protected veteran status, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law. For US Applicants If you'd like more information on your EEO rights under the law, please view our EEO is the Law Declarations, and Nondiscrimination Provision. If you need a reasonable accommodation to assist with your job search or applicant for employment, please contact us by sending an email to [email protected]. In your email, please include a description of the specific accommodation you are requesting and a description of the position for which you are applying. Equifax participates in E-Verify and Right to Work (English and Spanish).

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