About the company
Our client is a financial technology company.
The role
Raydar is recruiting for this role on behalf of our client. Lead a small marketing group responsible for generating sales pipeline through account-based programs, paid channels and events. Share a single pipeline goal with the sales organization, manage the budget behind it and decide where limited spend delivers the best return.
What you'll do
- Forecast and deliver one marketing-sourced pipeline goal, using a funnel definition agreed with the sales team.
- Maintain a tiered list of target accounts that fits the ideal customer profile, and coordinate outreach with sales development so prospects experience one coordinated approach.
- Run account-based programs judged on qualified demos booked rather than engagement.
- Distribute paid budget across search, social and newer AI-driven channels based on cost per qualified opportunity, and fix or stop channels that underperform.
- Raise conversion through structured testing instead of wholesale redesigns.
- Choose and manage a yearly slate of events and webinars, negotiating pricing, preparing sales colleagues and keeping follow-up on schedule.
- Lead three direct reports using weekly scorecards, hold external agencies to written performance targets and document channel playbooks.
- Use AI tools for account research, personalization, content creation and campaign analysis.
Requirements
What we're looking for
- 8+ years in B2B demand generation, including at least 4 years targeting the US market.
- Near-native written and spoken English, since the role presents on webinars and writes copy for a US audience.
- Proven record of leading demand generation through a period of rapid company growth and reporting pipeline results to senior leadership.
- Experience directing account-based marketing against a limited named list with meeting or demo goals, and defining an ideal customer profile with precision.
- Hands-on accountability for a B2B paid media budget at modest spend, with the ability to guide specialists.
- Experience managing a program of conferences and trade shows from selection through follow-up, handled remotely.
- Everyday use of AI tools in marketing, with results to point to.
- People leadership experience, including managing performance challenges, and experience holding an agency accountable to measurable targets.
- Experience driving expansion demand among existing customers.
- Familiarity with long, multi-stakeholder sales cycles that include formal approval steps.
- Based in Latin America with working-hour overlap with US Eastern time.
- A work history showing tenures of 18 months or longer.
Bonus points
- Experience building automated or agent-based marketing workflows, plus answer-engine optimization or paid AI-platform advertising with attribution.
- Background in US independent wealth management technology and an existing network among industry events, associations and trade media.
- Experience working within a scorecard-driven cadence such as EOS or OKRs.
- Depth in HubSpot, account-based marketing tools and advisor data providers.
- Experience launching a customer advisory council.
Benefits
Compensation and benefits
- Base salary: USD 24,000 to 36,000 per year
Location and work model
- Remote (US)
- Full-time