Primary Function of Position:
As a member of the US Product Marketing team, you will be responsible for the performance of existing product lines and new product launches. You will collaborate broadly across the US Clinical Marketing, Global Product Marketing, US and Global Hospital Marketing, and Field Sales organizations to develop and execute marketing and sales strategies to drive adoption and utilization of advanced energy, stapling, and smart instrumentation in da Vinci procedures across surgical specialties.
Roles & Responsibilities:
- Engage key customers to accelerate technology adoption and utilization of all core product lines across surgical specialties.
- Collect and consolidate Voice of Customer feedback to inform US Clinical Marketing, Global Product Marketing, and Sales Leadership teams of challenges and opportunities with current and newly launched products.
- Identify and scale best demonstrated practices of Key Opinion Leaders and the Field Sales team to improve regional variation in technology adoption and utilization.
- Identify and develop Product Champions for existing and newly launched products across surgical specialties.
- Create clinical and economic reference stories to drive best demonstrated product choreographies and practices across surgical specialties and health systems.
- Collaborate with Key Opinion Leaders, Global Product Marketing, and US Clinical Marketing to develop value propositions and messaging for new product launches.
- Create and track key metrics of product adoption with US Sales Operations to leverage data that informs marketing and sales strategies and opportunities.
- Develop and implement impactful training content for the Field Sales team with Commercial Learning that will accelerate technology adoption and utilization.
- Partner with Clinical Marketing and Field Sales on US conferences and tradeshows, Executive Education Events, Market Development Events, and Key Customer (VIP) events, to deliver impactful product demonstrations (test-drives), technology presentations, and ensure the key product messaging is included in Intuitive sponsored presentations and customer interactions.
- Maintain a front-line presence for the customer experience, assisting Sales with critical troubleshooting and raising product performance issues.
- Develop and maintain procedural knowledge and key surgeon relationships by attending cases, providing product demonstrations to hospital executives or surgeons, collaborating with US Clinical Marketing, Field Sales, and Key Account Managers.
Skills, Experience, Education, & Training:
• Excellent communication skills (written and verbal) and experience with presenting to surgeons and hospital executives.
• Previous surgical marketing experience in advanced energy or stapling of more than 2 years preferred.
• Previous surgical sales experience preferred, but not required.
• Minimum 8 years’ experience in a therapeutic or medical device company required.
• Surgical and/or Operating Room experience in sales or marketing required.
• Experience collaborating with Sales, Marketing Teams, Operations, and Customer Service required.
• Proven ability to effectively segment, target, position and message the product / procedure and develop strong sales support to drive product / procedure adoption.
• Demonstrated ability to work creatively, prioritize and smoothly manage goals and initiatives amidst competing priorities.
• Strong analytical capability and intuition required.
• Self-starter with the ability to problem solve and establish solutions in a high-growth and fast-paced environment.
• Superior verbal/written communication, teamwork, and interpersonal skills across multiple constituents.
• Strong knowledge of the Microsoft Office product suite.
• Ability to travel 50%, domestic.
Minimum Education and Training Requirements:
• Bachelor’s degree required.
• MBA or other advanced degree preferred.
Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19. Details can vary by role.
Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
U.S. Export Controls Disclaimer: In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees who are nationals from countries currently on embargo or sanctions status.
Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process).
For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidate’s experience, knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
candidate’s qualifications, consistent with applicable law.
Accommodation & Accessibility Notice:
Intuitive is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require assistance or an accommodation during any part of the application or interview process, please contact People Services at [email protected].
We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target base compensation ranges are listed.