Job
title: Creative Strategist
Reports to:
Head Creative Services
Grade level: Senior Associate
Supervises: Junior Creative Strategist
About Livespot360
Livespot is a 360 creative solutions company of the digital era, unified by a passion for developing disruptive ideas. We turn consumers into fans through human-centred, storified experiences, engagement, and Entertainment. Our work cuts across Media & Advertising, Experiential Marketing, Production, Digital Marketing & Tech innovation, and Entertainment.
Role Summary
Our Creative Strategists are DREAMERS and DOERS who have the passion for championing big ideas and have the talent to bring them to life. They manage how creative deliverables are imagined, executed, and presented.
Our strategists play a highly collaborative role that must work cross-functionally among many specialised creative, advertising, experiential, production, digital, entertainment and client services positions to craft a brand experience from start to finish.
Every Creative Strategist must be able to think conceptually and critically, plus lead strategic solutions for relevant, motivating brand engagements. The foundation of the Creative Strategy team lies in creative concept management and brand strategy.
The team ensures that every concept developed by Livespot, whether for a new business or an existing account, is purposeful, creative, well presented, supported by solid messaging and backed by a strong strategy to meet client/project objectives.
Responsibilities:
- Define and deliver creative brand experiences that are cohesive and memorable for target audiences, always striving for bigger and better.
- Foundationally true to the client brand’s ethos and aura, as an effective spoke within their marketing plan.
- Strategically leveraging Livespot’s suite of creative capabilities, designed with delivery in mind, ensuring tactics are a part of the concept development process.
- In collaboration with the Creative Director, manage the overall creative package being delivered to ensure it meets all client and/or project goals/objectives (includes timeline development and project management for creative deliverables).
- Writes the creative brief in collaboration with the Creative Director and uses it as a tool to clarify scope, determine creative deliverables and insights, and kickoff the broader creative team.
- Leads creative ideation and synthesis of concepts in collaboration with the project team.
- Leads creative deliverable/concept refinement in accordance with budget, scope and/or new requests or changes to existing project needs.
- Drives internal and external buy-in of creative deliverables at strategic phases throughout the project efficiently and effectively.
- Assists in occasional quoting for some creative elements.
- Handles the development of proposals and client-facing planning presentations, ensuring the creative meets Livespot's standards.
- Keeps a regular pulse on industry trends, ideas and technology and looks for inspiration in all places.
- Responsible for using and maintaining the filing system of the company at all times and in line with existing policies.
- Undertaking any necessary duties to ensure a first-class service is provided always.
- To be an ambassador for the business always.
Required Skills, Competencies & Qualifications
- Passion and knowledge of cutting-edge trends, consumer behaviour, culture, entertainment, and creative industries.
- Bachelor's degree in media, Marketing or Mass Communication a plus.
- Minimum 3 years’ experience of working on 360 campaigns, media, marketing and creative industries.
- Strong research, concept ideation, data analysis and refinement skills, including brainstorming facilitation.
- Polished client management and pitch experience in verbal and visual presentation (deck) development.
- Must be an exceptional copywriter.
- Understands the value of a cross-functional team and actively seeks new information to problem-solve any situation.
- Writes creatively, clearly and concisely to articulate themes and concepts.
- Ability to work on multiple projects simultaneously, conceptualizing and creating for a wide range of brands, audiences and industries.
- Strong ability to develop timelines and project manage creative deliverables within assigned projects.
- Self-motivated, clear communicator, highly organised and detail oriented.
- High proficiency in Microsoft Suite (bonus: Adobe Creative Suite), Google Suite and Apple OS + Keynote.
- Comfortable working in a demanding, fast-paced environment under tight deadlines.
- Strong, active listening skills — the ability to interpret information and turn it into actionable next steps.
- Must have basic knowledge of AI.
- Must be able to travel if needed and work occasional nights/weekends
Location:
- Lagos, Nigeria; including other locations as required.
Office Hours:
- 08.00 to 17.00 Mondays to Fridays.