This role is not currently open, but listed here in case you’d like to start a conversion to explore a potential future fit. Please see our CAREERS page to learn more about how we hire at Culture Foundry.
Definition of success
- Deliver qualified leads to Sales
- Elevate the renown of the Culture Foundry brand in the eyes of our ideal prospective customers, team members and partners
Areas of responsibility
Website
With your leadership and relentless effort, the Culture Foundry website is:
- A paragon of excellence and a living example of best practices in digital branding, content, design and development
- A demonstrably effective lead generation tool
- Full of useful content that is:
- Organized
- On-brand
- Written for our ideal customer profile
- Aligned with our overall sales strategy
- Up to date
- On the leading edge of SEO / AISO best practices, with the organic traffic and lead generation to prove it
- Constantly evolving: the site moves smartly through its roadmap to get better every week
- Integrated with HubSpot
- Led by you as project manager and product owner
- Evaluated via analytics to gauge usage and inform changes
Content marketing
Creation
- Generate an editorial calendar to feed the following communication channels:
- Website blog posts
- Email newsletters
- Social media channels
- Research and create content to fulfill this calendar, including:
- Directly under own byline
- Ghost-written under other team-member bylines
- Written directly by other team members, but facilitated (i.e. managed, edited and published) by you
Distribution
- Publish this content to our active channels on a regular basis
- Culture Foundry blog (weekly)
- Culture Foundry email newsletter (monthly)
- LinkedIn newsletter (monthly)
- LinkedIn posts (2x weekly)
List building and Marketing Qualified Lead (MQL) nurturing
As a key driver of inbound sales leads, you will:
- Build and manage prospect lists and ensure all list-building and nurturing efforts are aligned with inbound lead generation goals.
- Develop, maintain, and segment contact databases in HubSpot and supporting tools
- Identify high-quality leads through targeted list-building strategies using platforms like ZoomInfo, LinkedIn Sales Navigator, and website page activity
- Ensure list accuracy through regular cleaning, deduplication
- Lead nurture campaign development
- Design and execute automated nurture workflows that guide prospects from awareness to decision
- Segment audiences by buyer persona, industry, and stage in the funnel to deliver tailored messaging
- Use a mix of channels, email sequences, retargeting ads, and social engagement to maintain ongoing touchpoints
- Campaign optimization
- Continuously analyze open rates, click-through rates, and conversion data to refine list segmentation and messaging
- Conduct A/B testing on subject lines, offers, and call-to-action placement to increase engagement
- Collaborate with Sales to track lead quality and adjust campaigns based on feedback
Collateral and events
- Responsible for creation and evolution of marketing collateral
- Credentials deck
- Swag
- Gifts (including managing our annual holiday cookies gift send to clients)
- Consult on evolution of sales collateral
- Proposal template
- Presentation template
- Own the Culture Foundry brand experience at events we host or participate in
Tools
Bring (or at the very least pursue) mastery of these marketing tools
- HubSpot
- ZoomInfo
- Google Analytics 4
- Clutch
Strategic contributions
Strategic questions you will help us with
- How do we increase qualified subscribers to our email list?
- How do we increase our social media following?
- How should we resurrect our moribund Instagram feed (if at all)?
- How would we activate our Bluesky account (if at all)?
- How should we move into video in our marketing efforts? Should we create a YouTube channel?
- How should we pursue conference speaker, podcast guest, and award opportunities?
- Should we be using AI-enabled marketing tools like Blaze.ai and if so, how?
- How should we step into (and manage) paid media as our next step?
Culture Foundry does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, gender, sexual orientation, national origin, age, or any other characteristic protected by law or informed by sound ethical judgment.
To apply
Email your resume and some sparkling opening repartee or a cover letter to [email protected].