The Role
The Product Marketing Manager will own how Hypervolt’s products are positioned, communicated, and understood in the market. You’ll establish Hypervolt’s voice as a consumer electronics company, shape messaging across the full customer journey, and develop standout content that drives education, engagement, and conversion. You’ll work closely with Product, Brand, Performance Marketing, and E-commerce teams to launch products, craft campaigns, and champion customer insight.
This role is perfect for a storyteller who understands technology and knows how to turn features into benefits, and benefits into compelling content that people want to read, watch, and share.
Key Responsibilities
1. Define Product Positioning & Consumer Messaging
- Own and develop the external messaging for Hypervolt’s products, features, and app experience.
- Position Hypervolt as a premium consumer electronics brand in EV and home energy.
- Build narrative frameworks, value propositions, and messaging architectures that influence all touchpoints.
2. Lead Go-to-Market (GTM) for New Products & Features
- Drive GTM strategy and execution for product launches.
- Build launch briefs, align stakeholders, define target audiences, and produce messaging toolkits.
- Partner with marketing teams to ensure campaigns, landing pages, and creative align to product positioning.
3. Build & Execute Product-Led Content Campaigns
- Develop content campaigns (video, blog, social, email, long-form, guides) that highlight product benefits, new features, and lifestyle use cases.
- Work with Creative to produce compelling storytelling assets that showcase product design, technology, and consumer value.
- Collaborate with Performance Marketing to ensure content supports acquisition, education, and conversion goals.
- Own consumer education content such as:
- Product explainers
- Feature deep dives
- Comparison guides
- Buyer’s guides
- Tech tutorials
- Customer stories
- Product explainers
4. Conduct Market, Competitor & Consumer Insight Research
- Analyse competitor positioning, messaging, and marketing trends.
- Run customer research (interviews, surveys, behavioural data) to inform positioning and product improvements.
- Present insights that influence product roadmap and marketing creative.
5. Collaborate Deeply with Product, Design & Engineering
- Translate technical product details into clear, consumer-friendly messaging.
- Ensure product documentation, UX writing, and feature descriptions reflect consumer value, not technical jargon.
- Provide Product with market-driven recommendations to shape roadmap and prioritisation.
6. Drive Perception & Brand Elevation
- Ensure Hypervolt products are consistently communicated as premium, design-led, intuitive tech experiences.
- Audit and evolve product pages, packaging copy, ads, and onboarding experiences.
- Champion clarity, simplicity, and consumer-centric communication across the organisation.
About You
- 4–7 years’ experience in product marketing, ideally in consumer electronics, smart home tech, IoT, EV/energy, or hardware.
- Proven experience creating content-rich go-to-market campaigns with strong storytelling.
- Exceptional writer; able to simplify complex technology into clear, emotional, benefit-led narratives.
- Comfortable running competitor analysis, insight research, and market positioning exercises.
- Strong cross-functional collaborator with experience alongside Product, Creative, and Growth teams.
- Highly organised and capable of managing multiple launches and content streams.
- Passion for clean energy, electrification, and consumer technology.
Why Join Hypervolt?
- Shape the product story and public perception of one of the UK’s most loved EV charging brands.
- Lead narrative development and creative content initiatives with major consumer impact.
- Work with an innovative, mission-driven team building the future of home energy tech.
- Competitive compensation, hybrid flexibility, and rapid career growth opportunities.
About Hypervolt Limited
Hypervolt is one of the UK’s fastest-growing EV charging and home-energy technology companies. We design beautifully engineered chargers that combine advanced smart energy features with the premium experience expected of a modern consumer electronics brand. Our mission is simple: to make EV charging effortless, intuitive, and joyful.
We’re now seeking an exceptional Product Marketing Manager to elevate Hypervolt’s external product perception, craft compelling consumer narratives, and drive product-led storytelling across all channels.