The Senior Manager, Above Brand and Omnichannel Strategy for U.S. Specialty will design, implement, manage, analyze, and effectively communicate Omnichannel analytics and Portfolio initiatives on behalf of APEX. This individual will provide analytic leadership and integrate marketing and sales information to strengthen the Brand and Sales teams' understanding of marketplace performance and opportunities. This includes partnering across APEX verticals as well as with Brand Analytics, Sales Operations and Customer Experience teams to interpret results and deliver recommendations to inform strategic and tactical decision-making.
Key Responsibilities:
- Leads solution development and execution in a manner that ensures that marketing analytics professionals have access to, and use, the most advanced analytical techniques and information to produce results that fully leverage the data, research and analytics
- Lead Media Mix Modeling efforts to develop fact-based promotional investment strategies that increase the return on promotional investments.
- Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication. Collaborate with and influence the marketing team and media agencies to drive greater business outcomes.
- Demonstrate proficiency with primary research, secondary data sources and integrate therapeutic area knowledge into insights, analytic interpretations and clear actionable recommendations.
- Leverage/build innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
- Bachelor’s Degree (or US equivalent) required
- This position requires 6+ years of relevant experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies.
- Previous Pharmaceutical experience.
- Strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
- Led application of Marketing Mix Modeling including multi-touch attribution, Optimization and other lift measurement techniques for marketing promotions.
- Competency in translating the KPIs to actionable insights at the lowest level for each of the marketing promotion channels.
- Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.
Preferred Requirements:
- Master’s Degree preferred – in Pharmaceutical Sciences, Business Administration, Chemistry, Biology, Engineering Economics, Statistics, Marketing or in a closely related field of study with a concentration in marketing/sales/quantitative analysis
- SQL/Dataiku.
Key AbbVie Competencies:
- Strong communication skills (both oral and written) and inter-personal skills.
- Strong planning and organization skills. Understanding of basic principles of brand management, including brand positioning and promotion channels.
- Strong focus on teamwork, relationship-building and influencing others; while acting courageously, constructively, and with agility and accountability.
- Demonstrates ability to effectively partner across multiple stakeholders (i.e. Sales Leadership, Brand Marketing, Sales Operations, Market Research and Analytics)
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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