Brand Ambassador
- Act as an active ambassador for Red Bull, demonstrating a hands-on, entrepreneurial approach and ensuring all activities reflect the brand’s premium values.
- Build strong relationships with internal teams, customers, consumers and relevant industry stakeholders.
Strategy & Executional Excellence
- Own the annual On Premise Marketing business plan and budget, aligning local initiatives with global guidelines and Egypt market priorities.
- Develop marketing tools, POS solutions and activation toolkits that enable effective execution and consistent brand standards across the market.
- Monitor execution quality, assess initiative effectiveness and use insights to continuously improve performance.
Industry Marketing
- Build and maintain a strong network with venue owners, decision-makers, bar staff, influencers, event organizers and other industry partners.
- Develop performance-driving concepts that strengthen Red Bull’s share of mind within the industry and support increased consumption and sales-out.
- Lead the development and coordination of tailored installations and industry initiatives, working closely with field teams and Key Account Managers.
Consumer Marketing
- Develop impactful consumer initiatives that attract consumers, build consumption habits and elevate the Red Bull brand in the On Premise environment.
- Adapt and integrate national brand campaigns into On Premise occasions, venues and activations.
- Lead the planning and delivery of relevant consumer-facing events and experiences, ensuring strong execution and evaluation.
Business Partner to On Premise Key Accounts
- Partner with On Premise Key Account Managers to identify priority customers and opportunities to grow Red Bull’s brand and business.
- Contribute to the development and execution of annual joint business plans, integrating relevant consumer, industry and trade marketing initiatives.
Team & Stakeholder Leadership
- Train, coach and develop On Premise field teams on marketing concepts, tools and execution standards.
- Work cross-functionally with Regional On Premise Managers, Musketeers, Key Account Managers, Brand Marketing, Sales and external partners to deliver aligned initiatives.
- Manage agencies and suppliers to ensure quality, timelines and deliverables meet agreed objectives.
- At least 5 years of relevant marketing experience; On Premise, FMCG, beverage or hospitality experience is an advantage.
- Proven experience managing a team, including setting priorities, coaching and developing team members, and driving accountability for performance.
- Experience managing budgets, agencies, suppliers and multiple projects from planning through execution.
- Entrepreneurial mindset with strong strategic thinking, creativity and commercial acumen.
- Strong planning, prioritization, organizational and analytical skills, including the ability to use consumer, customer and sales data.
- Excellent communication, negotiation, stakeholder management and presentation skills.
- Self-motivated and comfortable in a high-energy, field-based environment, with flexibility to work evenings, nights and weekends when required.
- Proficiency in MS Office and relevant digital tools; strong English communication skills.