Key Responsibilities
- Manage day-to-day community engagement across all social media platforms, including comments, direct messages, and mentions.
- Respond to high volumes of community interactions in a timely, professional, and brand-aligned manner, ensuring consistency in tone of voice.
- Plan, schedule, and publish content across multiple social media platforms, ensuring posts go live accurately and in line with the content calendar.
- Monitor brand conversations, sentiment, and industry trends using social listening tools such as Brandwatch, Sprinklr, Meltwater, or similar platforms.
- Identify audience insights, recurring themes, and engagement patterns, and translate them into actionable recommendations for content and strategy teams.
- Prepare and deliver structured performance reporting on a weekly, monthly, quarterly, and annual basis, covering community engagement, sentiment analysis, and key trends.
- Escalate sensitive, high-risk, or reputational issues to relevant internal stakeholders in a timely and controlled manner.
Requirements
- 2-4+ years in community management, social media, or digital engagement roles in fast-paced environments.
- Degree in Marketing/Communications or similar preferred, with strong teamwork, judgment, and a proactive, calm approach under pressure.
- Strong understanding of Instagram, TikTok, X, LinkedIn, YouTube and Facebook, including engagement and best practices.
- Experience with tools like Brandwatch, Hootsuite Insights, or similar with ability to extract insights.
- Experience scheduling, publishing, and managing posts across multiple platforms.
- Strong English & Arabic writing skills, with ability to manage high-volume comments/DMs while maintaining tone and accuracy.