E-commerce Merchandiser
Report Manager: Head of Omni
Job Type: Full time
Location: Dubai, UAE
About us!
Al Boom Marine (ABM), established in 1987, has been at the forefront of the leisure, lifestyle, and sports retail industry across the GCC and MENA region for nearly four decades. From a single concept store, ABM has evolved into a leading omni-channel retailer and distributor, continuously adapting to changing consumer trends and market dynamics.
Today, the company operates a diversified business spanning retail, wholesale, and e-commerce, supported by a portfolio of world-class brands across its key divisions: Apparel, Footwear & Accessories, Cycling, Consumer Electronics, Optical, and Sports.
Backed by deep market expertise, strong retail execution capabilities, and a commitment exceptional customer experience, ABM has established itself as one of the region's most
respected retail organizations and a trusted partner for global brands seeking growth across the GCC and wider MENA region.
Purpose
Al Boom Marine (ABM) is looking for a passionate and detail-oriented E-commerce Merchandiser to join its growing Omni team. The role is responsible for driving online sales and conversion by delivering a best-in-class shopping experience across ABM’s brand websites. The role owns end-to-end product setup, on-site merchandising, stock visibility and promotional execution, ensuring the right products are presented to the right customer at the right time and in line with brand standards.
Responsibilities
On-site Merchandising & Website Optimisation
• Merchandise category and collection pages (product sequencing, featured SKUs, sold-out management) based on sales, stock depth and seasonal priorities.
• Manage homepage banners, landing pages and promotional content to drive engagement.
• Configure and manage search, discovery and recommendation tools (upsell, cross-sell, related products) in line with commercial objectives.
• Ensure all content aligns with brand guidelines and visual standards.
Product Setup & Catalogue Management
• Upload and maintain accurate product listings, descriptions, pricing, imagery and attributes across the e-commerce platform (Shopify Plus).
• Ensure timely go-live of new arrivals, product launches, price changes and stock updates.
• Optimize product categorization, collections, tags and filters to improve browsing, search and discovery.
• Maintain catalogue hygiene – resolve missing content, broken listings, out-of-stock visibility and data errors.
Promotions & Campaign Execution
• Work with the marketing team and agencies to plan and execute promotions, discounts and seasonal campaigns (e.g., Black Friday, Ramadan, Back to School).
• Set up and QA promotional pricing, discount codes and campaign pages ahead of launch.
• Coordinate product placements and highlight key SKUs to maximise sales during campaigns.
Stock & Range Management
• Work with buyers and logistics to monitor online stock availability, aged inventory and sell-through.
• Flag stock risks and opportunities (low cover on best-sellers, slow movers) and recommend merchandising or promotional actions.
Performance Analysis & Reporting
• Monitor product and category performance – sales, conversion, sell-through and customer behavior – using Google Analytics, Shopify reports and e-commerce dashboards.
• Prepare regular trading reports and provide actionable insights to improve merchandising, pricing and range decisions.
Customer Experience
• Monitor site navigation, customer feedback and product reviews; identify and implement improvements.
• Regularly QA the website across desktop and mobile to ensure a seamless customer journey.
Collaboration & Vendor Coordination
• Partner with marketing, design, buying, logistics and IT teams to ensure seamless execution of merchandising plans.
• Support content development for product launches, collections and brand stories.
• Coordinate with external vendors and agencies, and manage and process their invoices.
Key Performance Indicators
• Online conversion rate and revenue by category
• Sell-through and stock availability of key SKUs
• Speed to live for new products (time from stock receipt to online)
• Catalogue accuracy and content completeness
• Campaign go-live accuracy and on-time delivery
Key Internal & External Interactions
Internal
Buyers / Brand teams
Marketing team
Logistics / Warehouse
IT
Finance
External
Performance marketing agency
Technology / platform agency
Content and photography vendors
Marketplace partners
Position Specifications
Qualifications
• Bachelor’s degree in Business, Marketing, Retail or a related field.
Experience
• 2–4 years’ experience in e-commerce merchandising, preferably in retail, fashion, footwear or sports.
• Hands-on experience with Shopify / Shopify Plus (or similar platforms such as Magento or WooCommerce); marketplace experience is an advantage.
Skills & Competencies
• Strong commercial and analytical mindset; proficient in Excel and Google Analytics.
• Excellent attention to detail and organisational skills, with the ability to manage multiple launches and deadlines.
• Good visual sense and understanding of the online customer journey.
• Strong communication and collaboration skills.
• Proactive, highly motivated team player with a passion for sports and lifestyle retail.
• Arabic language skills are an advantage.