As a Marketing & Media Officer at BSM Cruise Services, you will be responsible for developing and executing integrated marketing and communication strategies that support business growth, brand visibility, recruitment initiatives, and training programme objectives across the organization. You will play a key role in strengthening market presence, driving lead generation, enhancing employer branding, managing stakeholder engagement, and ensuring consistent brand positioning while connecting commercial, recruitment, and training objectives with effective marketing solutions.
Key Responsibilities
Develop and implement the annual marketing strategy, budget, and integrated marketing calendar aligned with business objectives and organizational priorities.
Strengthen brand positioning and ensure consistent messaging, visual identity, and adherence to brand standards across all marketing channels and materials.
Support business development initiatives through lead generation campaigns, market intelligence, industry outreach, partnerships, sales enablement materials, and conference participation.
Lead recruitment marketing and employer branding initiatives to attract candidates through targeted campaigns, recruitment events, institutional engagement, and candidate experience enhancement.
Design and execute marketing programmes for training courses, skills development initiatives, and educational offerings to generate qualified enquiries and support enrolment objectives.
Own and manage digital marketing activities, including websites, search engine optimization (SEO), social media, paid advertising, email marketing, content planning, and conversion optimization.
Manage corporate communications, media relations, press releases, leadership communications, stakeholder messaging, and reputation management initiatives.
Plan and oversee conferences, exhibitions, recruitment fairs, client events, seminars, and other stakeholder engagement activities, ensuring effective promotion and follow-up.
Manage marketing budgets, agencies, vendors, and external partners while ensuring quality execution, cost control, governance, and brand compliance.
Monitor marketing performance through dashboards, analytics, and reporting, providing insights and recommendations to improve engagement, lead generation, candidate conversion, enrolments, and overall return on marketing investment.
Perform additional duties aligned with the purpose and responsibilities of the role as required by management.
Qualifications & Experience
Bachelor's degree in Marketing, Communications, Digital Marketing, Business, or a related field.
MBA or postgraduate qualification in Marketing or Communications is desirable.
7-10 years of relevant experience in marketing, communications, brand management, or related disciplines.
Minimum 3 years of experience in a managerial or independently accountable role.
Proven experience managing integrated marketing campaigns across multiple brands, business units, or service lines.
Experience in commercial/B2B marketing, lead generation, recruitment marketing, or services marketing.
Demonstrated experience managing agencies, vendors, budgets, and cross-functional stakeholders.
Experience in maritime, shipping, cruise, hospitality, international recruitment, education, or training sectors is advantageous.
Skills & Competencies
Strong marketing strategy development, campaign planning, and brand management capabilities.
Sound knowledge of digital marketing, paid media, social media management, SEO, website/CMS management, and marketing analytics.
Excellent written and verbal communication skills with the ability to tailor messaging for different audiences.
Strong content creation, copywriting, and creative judgment skills.
Ability to interpret marketing performance data and translate insights into actionable recommendations.
Commercial acumen with the ability to link marketing activities to business outcomes, lead generation, recruitment, and enrolment objectives.
Strong project management, planning, prioritization, and organizational capabilities.
Excellent stakeholder management, presentation, and influencing skills.
Experience managing agencies, vendors, budgets, and governance requirements.
Proactive, independent, and collaborative working style with strong problem-solving and decision-making abilities.
Ability to manage multiple projects simultaneously while maintaining quality and attention to detail.
Why You Should Join Us!
We offer a supportive environment, competitive compensation, and meaningful opportunities. By joining us, you will enjoy:
Career development and opportunities within ship management and maritime finance
Technical and soft skills training
Comprehensive health insurance coverage
Annual performance bonus
Exposure to international clients, vessels and a diverse workforce
Flexible opportunities for career progression within the Schulte Group family